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We love our work, but we love our lives more. It's our outside experiences that help us to do our best work here. So, find out what makes a Sparkplug tick, learn a Firebrand's most embarassing moment, or just see how Brad Pitt achieves his perfectly coifed mane. Meet Wildfire's rocket fuel.
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ROSS CLODFELTER
TITLE:
Fuse - Because it's just a really cool name.
HOBBY:
Design & Photography.
FAVORITE PET:
Cha-Cha-Cha-Cha.
IF YOU COULD BE ANYONE:
A lot of people would probably say "myself," and isn't that sweet, but I'd really like to be Bill Gates. Then I'd transfer a couple of billion to Ross Clodfelter in an offshore account, which I (as Bill), would help Ross set up. Then, the next day, I'm back to my old self, no harm done, and probably retiring.
WHEN I LOOK IN THE MIRROR I SEE:
Myself, but only backwards.
RANDOM THOUGHT:
I'm not a good reader (or writer). Throw in some clip art or a picture and I get it. I guess I'm just really a visual kinda guy. I like pop-up books, too.
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LAUREN WALKOWSKI
TITLE:
TORCH
HOBBY:
Thrift stores, road trips, kayaks and Saturday programming on NPR.
FAVORITE PET:
My rescue rats Sean and Semus. If you can get past their tails, they make great pets!
IF YOU COULD BE ANYONE:
I think I'll stick with being me...but if I had to pick, it would have to be Artist, Andy Goldsworthy. His work is absolutely awe-inspiring.
WHEN I LOOK IN THE MIRROR I SEE:
I grab a comb, brush or hat.
RANDOM THOUGHT:
Take time to smell the flowers.
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JONATHAN REED
TITLE:
Pyro - I like watching things burn.
HOBBY:
Driving, surfing, outdoors.
FAVORITE PET:
Lobo, my German Shepherd.
IF YOU COULD BE ANYONE:
Meriweather Lewis
WHEN I LOOK IN THE MIRROR I SEE:
I see my father's eyes.
RANDOM THOUGHT:
"Man cannot discover new oceans unless he has the courage to lose sight of the shore." - Andre Gide
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TARRA LAMBETH
TITLE:
Fireburst
HOBBY:
Spending time with family, shopping, home projects, traveling, and spoiling my dog.
FAVORITE PET:
Piper ~ the best French Bulldog ever!
IF YOU COULD BE ANYONE:
I prefer being ME because I am the perfect blend of two very special people.
WHEN I LOOK IN THE MIRROR I SEE:
Potential….to make it a GREAT (hair) day!
RANDOM THOUGHT:
‘Happiness is a destination’…ideally somewhere sunny with palm trees, sand and water!
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ERIN WILSON
TITLE:
Flame - as the 39th hire, Flame wasn't taken and seemed to represent my personality.
HOBBY:
Tennis
FAVORITE PET:
Houston, my horse.
IF YOU COULD BE ANYONE:
A cowgirl on a ranch out West for the peaceful, hard-working life that made America what it is today.
WHEN I LOOK IN THE MIRROR I SEE:
Successful college grad that loves life, family, friends and a horse named Houston.
RANDOM THOUGHT:
One of my life's ambitions is to see a moose up-close and in person.
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TORY WHITE
TITLE:
Firebrand. Defined as one that aggressively promotes a cause, something I try to do for all the clients I work with.
HOBBY:
Running and reading-it's a shame I'm not coordinated to do them simultaneously.
FAVORITE PET:
I know you aren't supposed to love one better than the other, but it would have to be Emma, my Lhasa Apso. She doesn't put up with any nonsense and is very independent.
IF YOU COULD BE ANYONE:
Jose Saramago, Nobel Prize winning author of Blindness and History of the Siege of Lisbon. The way his brain works is like no one else in the world-reality and the surreal seem to co-exist.
WHEN I LOOK IN THE MIRROR I SEE:
Not much, until I put my contacts in each morning.
RANDOM THOUGHT:
I'm really not sure if I like how Facebook has made me think about my life and the things I do in short, (sometimes) humorous sound bites.
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SARAH LASSITER-MASON
TITLE:
Spitfire. Not only do I produce some of the "fire" around here, it also somewhat describes my personality.
HOBBY:
Snowboarding in winter, lake-going in summer.
FAVORITE PET:
All of them. 2 labs and 2 cats.
IF YOU COULD BE ANYONE:
Margaret Mitchell, and write the great American novel.
WHEN I LOOK IN THE MIRROR I SEE:
I see that it needs Windex.
RANDOM THOUGHT:
I don't like answering the door to the pizza guy.
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SADIE CAPLAN
TITLE:
Burnt Orange because it's my alma mater's (University of Texas) school color. Hook 'em!
HOBBY:
Documentary film-making.
FAVORITE PET:
My parents' King Charles Cavalier, Lucy.
IF YOU COULD BE ANYONE:
Michelle Obama because she's the first African American first lady.
WHEN I LOOK IN THE MIRROR I SEE:
The best of both worlds.
RANDOM THOUGHT:
"Love life and it will love you in return" - Joss Stone.
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LAURA BETH YOUNG
TITLE:
Star Fire –because I burn brighter at night -- which works out well for all those night races! There’s also a cool comic book character by the same name that’s known for harnessing solar radiation and converting it to energy and then leaving a distinctive trail in her path.
HOBBY:
The usual – going to rock concerts, pulling for the Duke Blue Devils & Carolina Hurricanes, working on my tennis game, collecting shoes & purses, dinner & drinks with friends, getting pedicures, and reading by the pool.
FAVORITE PET:
I can’t choose. I have three awesome cats. Ivan is a poster-cat for “curiosity killed the cat, but satisfaction brought him back”; very intelligent – he talks to you; and constantly needs attention. Then there’s Slash, named after a rock star/guitar hero and he totally acts like it—craves attention, wild mood swings, loves “treats”, and completely believes he’s cooler than everyone else around him and is therefore above them. Puck is the third and was named after a hockey puck due to his coloring or Puck in Shakespeare’s A Midsummer Night’s Dream due to his personality depending on if you ask my boyfriend, Charlie, or me. Puck must be petted. Ivan likes to be petted. Slash will grant you the honor of petting him.
There’s also Daisy the basset hound. She’s cheerful, friendly, and loves to make herself known – especially first thing in the morning! She’s got sit & shake down. We’re working on teaching her to do the dishes!
IF YOU COULD BE ANYONE:
I like being myself. But I wouldn’t mind hanging out with Queen Elizabeth I or Scarlet O’Hara –two ladies that knew how to get exactly what they wanted, when they wanted it.
WHEN I LOOK IN THE MIRROR I SEE:
This’ll work. Let’s go!
RANDOM THOUGHT:
When’s the next rock concert?
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KATIE KENNY
TITLE:
Lightning Rod
HOBBY:
Anything outdoors - hiking, boating, and horseback riding to name a few.
FAVORITE PET:
My dog Gus (Jack Russell Mix)
IF YOU COULD BE ANYONE:
Nancy Lopez - wish I had her golf swing.
WHEN I LOOK IN THE MIRROR I SEE:
Someone who needs to lose weight!
RANDOM THOUGHT:
You don't realize how fast the years pass you by until you are middle-aged - wish I'd done more impromptu traveling when I had fewer responsibilities.
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CHRISTINE HANCOCK
TITLE:
Flare = Flair
HOBBY:
Scavenging for, recognizing the potential in, and revitalizing decrepit old thrift store furniture finds. Among other things.
FAVORITE PET:
My kitties.
IF YOU COULD BE ANYONE:
Now why would I ever want to be someone other than the super-awesome individual heretofore described?
WHEN I LOOK IN THE MIRROR I SEE:
I make it work.
RANDOM THOUGHT:
These pretzels are making me thirsty.
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MIKE GRICE
TITLE:
Principal/Chief Pyrotechnics Officer. Seems appropriate for the Chief Creative Officer of the company.
HOBBY:
Family, fitness, fishing and golf. Can you count family as a hobby?
FAVORITE PET:
Our Louisiana Catahoula Leopard Hound mix named Jackson. Purchased him after a few glasses of wine at a charity auction. He was worth every glass.
IF YOU COULD BE ANYONE:
Myself. I’d be a fool to complain about anything or wish to be anyone else.
WHEN I LOOK IN THE MIRROR I SEE:
What a mirror can't reflect.
RANDOM THOUGHT:
Someone needs to create a sarcasm font.
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ASHLEY PARLIER
TITLE:
Phoenix - had a little brainstorm after a work event...and a few Dos Equis and chips and salsa. Phoenix was my favorite suggestion.
HOBBY:
Traveling, photography, laughing, hanging out with friends and family.
FAVORITE PET:
Red Man and Flossie (my cats)
IF YOU COULD BE ANYONE:
Gail King, Oprah's BFF...HELLO FAVORITE THINGS!
WHEN I LOOK IN THE MIRROR I SEE:
I see...a reflection.
RANDOM THOUGHT:
Even though it's bad for you, I love being tan.
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BETH MEADLOCK
TITLE:
Kraft Foods Account Director
HOBBY:
Working out, boating, reading
FAVORITE PET:
Currently don’t have any pets
IF YOU COULD BE ANYONE:
I am happy with myself and my life
WHEN I LOOK IN THE MIRROR I SEE:
I try to smile
RANDOM THOUGHT:
Live where you want; work where you have too.
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TONY COOLER
TITLE:
Inferno - It's a place of fiery heat, with wicked connotations.
HOBBY:
Shoes.
FAVORITE PET:
It would be hard for me to pick a single "favorite" pet, but I had a special bond with my rooster Napoleon.
IF YOU COULD BE ANYONE:
Me with more time and money so I could pursue all the volunteer work and goals I want to accomplish.
WHEN I LOOK IN THE MIRROR I SEE:
One of my cats sneaking up on me.
RANDOM THOUGHT:
I hate driving automatic cars.
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CRYSTAL NELSON
TITLE:
Fireball - my husband said it fits me perfectly. Apparently, I have a fiery personality.
HOBBY:
Boating, water skiing, reading, cooking, playing with our pups, watching my husband race, and quality time with our baby boy!
FAVORITE PET:
My two pit bulls, Cena and Jade. Many people have a fear of the breed, but I've learned that they are the most loyal and fun loving dogs. I wouldn't have any other kind!
IF YOU COULD BE ANYONE:
I'm not so sure I'd like to be anyone else. I'm really happy with where my life is now, and I love being a mom and a wife. If I had to choose someone, I'd choose Oprah. I truly admire her and the desire she has to impact other people in a positive way.
WHEN I LOOK IN THE MIRROR I SEE:
I see a mom, a sister, a daughter and a wife. I see courage, strength, loyalty and heart.
RANDOM THOUGHT:
Kids, they dance before they learn there is anything that isn't music. - William Stafford.
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Wanda Miller
TITLE:
Extinguisher because it seems I am always putting out fires
HOBBY:
Card Making and Scrapbooking.
FAVORITE PET:
My three cats: Sam, Molly and Casey
IF YOU COULD BE ANYONE:
I don’t want to be anyone other than myself. I have been blessed with a wonderful husband and terrific sons of whom I am very proud.
WHEN I LOOK IN THE MIRROR I SEE:
I see someone who needs to be healthier.
RANDOM THOUGHT:
Someday, I will live at the beach!!
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STEPHEN LOCKWOOD
TITLE:
Dynamite - I was like the 30th person hired, so it was hard to think of one. Dynamite was better than "Hot Stuff" which my wife wanted me to pick. Can you picture that on my business card?
HOBBY:
Working out, sports, my kids.
FAVORITE PET:
I only have two turtles. Donny and Tina. They pretty much do the same exact things, so it is a tie.
IF YOU COULD BE ANYONE:
A cooler, more talented, more rich, taller, stronger, more creative version of ME! All that may be possible...except the taller part. If I were anyone but myself, I wouldn't have my family which is more important than anything else.
WHEN I LOOK IN THE MIRROR I SEE:
A work in progress.
RANDOM THOUGHT:
????? I'm stumped.
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ADAM LAMBERT
TITLE:
FireFoxx - "Firefox" is the nickname for the Red Panda, which at a glance can be mistaken for a fox. I added an extra "X" for uniqueness.
HOBBY:
Movies (mostly old school horror, sci-fi, foreign films, and anime), gaming, hiking (when it's warm), and random activities to kill time.
FAVORITE PET:
My favorite animal is the Red Fox. They're not pets and not easily tamed (not that anyone should try). I admire red foxes because they are clever, sly, adaptable to almost any environment, and have a fiery red coat.
IF YOU COULD BE ANYONE:
Captain Nemo or Captain Kirk, both get to command an awesome vessel. Although being Bruce Campbell would be nice too.
WHEN I LOOK IN THE MIRROR I SEE:
"REDRUM"
RANDOM THOUGHT:
Are you prepared for the zombie apocalypse?
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BRAD BENNETT
TITLE:
Principal/Chief Firestarter. My team and I create opportunities for clients to turn sparks -- the very beginnings of ideas – into the brilliant blazes that drive great brands.
HOBBY:
Time with family and friends, good books, great food and sunsets on the Carolina coast.
FAVORITE PET:
Aptly named after our beloved hometown team, our dog, Deacon, possesses two of my favorite qualities – incredible strength and unconditional love. He has the spirit of a protective sentinel and the heart of a gentle giant, and makes coming home that much better each and every night.
IF YOU COULD BE ANYONE:
I’ve had people say I remind them of Vince Vaughn. It would be fun for a moment to be that tall and to be the star of some of my generation’s movie anthems. But the truth is there is no one else I would rather be than who I am and no life that I would rather live than the one I have built with my family and friends. I am humbled by and grateful for all that I have.
WHEN I LOOK IN THE MIRROR I SEE:
I see the reflection of those who have helped to positively shape me both personally and professionally. And I see the incredible opportunity to ‘pay it forward’ in the future. I am also fascinated by the correlation between my hairline and my sideburns…as one recedes, the other gets longer. Hmm…
RANDOM THOUGHT:
This would be a great opportunity to try to say something witty, but the reality is that I don’t believe in thought without intention and in all things we have a choice. That is what makes life such an incredible journey and an amazing gift. Choose well.
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BRANDI THACKER
TITLE:
Spark Plug
HOBBY:
Spending time with family and friends. Working on my green thumb.
FAVORITE PET:
My wire hair fox terrier named RJ aka Pooh Bears, Big Perm, Nutty or Crazy Old Man.
IF YOU COULD BE ANYONE:
I think I’m doing just fine as myself. Life’s experiences have helped shape and mold who I am today. I am content with just being me and enjoying the ride of life.
WHEN I LOOK IN THE MIRROR I SEE:
I occasionally like to bust out with Michael Jackson’s “Man In The Mirror”. R.I.P. “King of Pop”.
RANDOM THOUGHT:
I don’t get along with peanut butter or blue ink pens.
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BETTY MARION
TITLE:
Buck Burner. Because I burn through the money like "Wildfire."
HOBBY:
Painting and decorating birdhouses, reading and old movies (we're talking black and white!)
FAVORITE PET:
Suzi, Scooter, Timber and Max.
IF YOU COULD BE ANYONE:
I don't want to be anyone else, just myself.
WHEN I LOOK IN THE MIRROR I SEE:
I see MY MOTHER (mirror, mirror on the wall, I am my mother after all)
RANDOM THOUGHT:
Why do I neatly fold plastic bags for recycling?
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SHANE CRANFORD
TITLE:
Arsonist - Look at that photo. Is any explanation needed?
HOBBY:
Golf, tennis, swimming, and rescuing children from third world countries.
FAVORITE PET:
Purty. My rescued Weimaraner.
IF YOU COULD BE ANYONE:
This is a tough one.
WHEN I LOOK IN THE MIRROR I SEE:
Me.
RANDOM THOUGHT:
I believe you make your day. You make your life. So much of it is all perception, and this is the form that I built for myself. I have to accept it and work within those compounds, and it's up to me.
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CHIP CRUTCHFIELD
TITLE:
Charcoal - A consistent burn.
HOBBY:
Coaching youth sports, spending time with my family, smoking on my Big Green Egg and supporting Wake Forest University Athletics.
FAVORITE PET:
Lilly, our 12 lb. West Highland Terrier that thinks she is a Great Dane.
IF YOU COULD BE ANYONE:
I'd be the guy that figures out the puzzle to Autism.
WHEN I LOOK IN THE MIRROR I SEE:
The same silly fool that I have been seeing for 40 years now, except with a few more pounds and wrinkles.
RANDOM THOUGHT:
Is it just me or are you always this annoying?
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TARA LARSON
TITLE:
Fire Whirl - described as a rare phenomenon.
HOBBY:
Photography, hiking, traveling and watching many forms of motorsports
FAVORITE PET:
Impossible to choose a favorite, I love them all! Patches (bulldog) & Mercedes (greyhound) and our cats Bentley & Breitling.
IF YOU COULD BE ANYONE:
Me, but me after winning the lottery...so much good I could do with those $’s!
WHEN I LOOK IN THE MIRROR I SEE:
It makes me want to go into business selling Skinny Mirrors; they might be the next big thing!
RANDOM THOUGHT:
Not really random, but one of my favorite quotes – “"Hope is not the same as joy when things are going well, or willingness to invest in enterprises that are obviously headed for early success, but rather an ability to work for something to succeed. Hope is definitely not the same thing as optimism. It's not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out. It is this hope, above all, that gives us strength to live and to continually try new things, even in conditions that seem hopeless. Life is too precious to permit its devaluation by living pointlessly, emptily, without meaning, without love, and finally without hope." - Vaclav Havel (writer, reformer, and President of the Czech Republic)
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BRENDA SWAIN
TITLE:
Fire Ant. Small but effective.
HOBBY:
Flower gardening, golf, currently enrolled in Masters program in Shopping.
FAVORITE PET:
African Water Frog...if I could keep one alive.
IF YOU COULD BE ANYONE:
Nicholas, my deceased Cocker Spaniel. I loved him dearly and he lived a very good life. My 2nd ex-husband always said he wanted to come back as one of my dogs. I do so hope that happens.
WHEN I LOOK IN THE MIRROR I SEE:
Me. I am pleased with the person that I have become.
RANDOM THOUGHT:
3 R's in my rules of life: Respect myself, Respect others. Responsibility for all my actions.
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JILL PAINTER
TITLE:
JP5 = jet fuel WARNING: extremely combustible.
HOBBY:
Tivo.
FAVORITE PET:
Poodles
IF YOU COULD BE ANYONE:
Mike Grice - because he is so cool.
WHEN I LOOK IN THE MIRROR I SEE:
I see trouble brewing.
RANDOM THOUGHT:
"Only mediocre people are always at their best." - Somerset Maugham.
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Justin Braun
TITLE:
Rapid Fire
HOBBY:
Enjoying the company of family and friends, preferably with great food, wine and beer involved. Playing and watching sports. Reading quality history books.
FAVORITE PET:
My dog, Zach - 110 lb Labradoodle and all around great guy
IF YOU COULD BE ANYONE:
Real Life - Myself, but I’d be Secretary of State or Director of NASA.
Fictional Character – Tony Stark
Historical Figure – Winston Churchill
WHEN I LOOK IN THE MIRROR I SEE:
A lucky guy
RANDOM THOUGHT:
2 Quotes that sum me up pretty well:
“Be prepared and be honest” – John Wooden
“Beer is proof that god loves us and wants us to be happy” – Ben Franklin
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