Dremel

Challenge:
Raise awareness for newest product in the Dremel line and drive traffic to Lowe’s Home Improvement to purchase during peak gift-buying time as well as increase relevance and sales with Millennials.

Opportunity:
Drive Dremel Micro sales by expanding customer base and deploying a paid digital campaign.
Generate awareness for the Dremel Micro at Lowe’s Home Improvement among precision-users and Millennials.
Garner consumer insights via contextual targeting and site retargeting to ensure conversions during campaign.

Solution:
Create three messaging strategies that would peak interest among Millennials and drive traffic to Lowe’s Home Improvement online and offline during the holidays.

Results:
18M+ uniques collected from November to December with 100% statistical confidence.
7,358,181 impressions from campaign across display, mobile and Facebook Newsfeed.
157,143 overall landings on Lowe’s.com from the campaign
99,405 clicks from Facebook to Lowe’s.com.
22,795 actions & 23,494 Page engagements from Facebook Newsfeed.
8,074 visits to the Lowe’s store locator page from display and mobile.
807 new Facebook Page “likes” for Dremel’s Facebook.
257 online sales by honing in on campaign target, as well as Facebook Newsfeed audience:
2.08% CTR for Facebook Newsfeed.

SkyBest

Challenge:
Develop launch for SkyLine’s new digital TV offering from SkyBest TV.

Thinking:
Reveal to SkyLine’s existing network that they also offer hi-tech, hi-quality digital TV service that you can bundle with your phone bill.

Solution:
Cutting edge technology with a personal touch.

Results:
Requests and orders for SkyBest TV offering increased by 17 percent exceeding their goal of 10 percent.

Increase website traffic to the new SkyBest URL.

Increased awareness for communities that are in the plan to receive service in the upcoming months.

YMCA

Challenge:
Acquire new members during the turn of the year resolution frenzy by communicating that the YMCA has unique facilities and offering.

Thinking:
There’s more to health fitness clubs than cardio and weight machines.

Solution:
Yet another reason to join.

Results:
2453 new members in January. 121% increase over previous year. Best acquisition month since July 2003.

Far Coast

Challenge:
Evolve the Canadian based Far Coast specialty brewed coffee brand to make it more premium and specialty in store,

Thinking:
The brand launched under the positioning “Adventures by he Cup” which drew from the geographic origins of the coffee bean. The new platform must deliver Far Coast as the premium coffee brand that brings you the cultural coffee drinking traditions from around the world while connecting on an emotional level.

Solution:
Taste. Well Travelled.

Results:
Revenue per customer increased from 8 cents to 12 cents per with the installation of the new look.

a/perture

Challenge:
a/perture needed to raise awareness for it’s ever-changing film lineup, outside of it’s email subscribers as well as lift engagement and increase cinema traffic.

Opportunity:
Create branded look-and-feel across all social channels.
Generate buzz and excitement around a/perture’s film lineup, while establishing an emotional connection with the filmgoer.
Ask filmgoers to have a part in creating the brand voice, in order to fuel the conversation and show a/perture’s film line-up in a new light.
Drive filmgoers to experience the full a/perture film-going experience which extends beyond the film showing into hangouts before and after shows, as well as the variety and selection in concession items.

Solution:
Build a social presence grounded in entertaining, branded content that educates, while creating a consistent conversation that combines the a/perture experience with its exclusive film lineup.

Results:
101,301 organic impressions for #a/perturenight campaign on Facebook
770,239 organic impressions for #a/perturenight campaign on Twitter
2,714 follower engagement (likes and comments) for #a/perturenight campaign on Instagram
136 bitly clicks to content
84 clicks to a/perture blog (Reel House)

Barely There

Challenge:
Spread the word about Invisible Look in new Animal Prints and a $25,000 donation to the World Wildlife Fund.

Thinking:
Leverage the power of the Barely There Blog Squad and start a two-way digital conversation with consumers.

Solution:
Sponsor a Twitter Party and recruit a Barely There Blog Squad Member to host. Give away products during the party to generate and encourage product trial.

Results:
#CallOfTheWild generated 12.45 million impressions, reaching over 500,000 people and, at its highest point, becoming the third top trending topic in the US.

Wake Forest Athletics

Challenge:
Educate Wake fans about what donations to the Deacon Club support. Drive donations to help close the gap between donations and athlete scholarship costs.

Thinking:
Dedicated fans follow recruiting – they scour the internet and personal connections to hear the latest about new players coming into the program. So we decided to treat donors as recruits. We made a video to re-introduce the Deacon Club. We sent them an Official Letter of Intent (to donate) and reskinned the website with the same language and look. And we had videos of the coaches reaching out to donors directly to recruit, along with interactions on social media and DM through the process.

Solution:
Commit to the Deacon Club Class of 2014

Results:
Using only owned media channels, the campaign resulted in the largest number of Deacon Club donors in history. Surpassing the goal of 5,000 members, setting a new membership record while raising just over $5.96 million to help cover scholarship costs. That is an increase of nearly 15% over the previous year.