Winston-Salem, NC, – Local advertising and marketing agency Wildfire has created a partnership with Raycom Media to include rebranding and establishing the company’s long-term brand positioning. The new brand was rolled out at a company-wide internal meeting on December 11th and publically at the 4th Annual Raycom Media Camellia Bowl on December 16th of 2017 in Montgomery, Alabama. The Wildfire rebranding includes a variety of deliverables, including brand positioning, values, personality, proposition, promise, logo development, brand style guide and communication launch plan. The rebranding will continue to be implemented throughout 2018.
“Raycom Media is excited about the work we have done with the team at Wildfire and enjoyed the partnership to help us capture our vision,” said Lec Coble, Raycom Media VP of Marketing and Audience Development. “In this new era of multiplatform media, we felt it was time for our brand to represent that to our employees, our clients and those we hope would consider joining our team here at Raycom Media. We feel the new brand articulation helps use convey our leadership as Raycom Media has evolved into a company that provides digital solutions, community connections and content for our consumers and clients.”
Raycom is one of the nation’s largest privately-owned local media companies and owns and/or provides services for 65 TV stations and 2 radio stations in 44 markets located in 20 states. The group owns or offers coverage for stations covering 16% of U.S. television households and employs over 8,300 individuals in full and part-time positions. Raycom Media is the parent company of CNHI (community newspapers and information products; over 100 titles located in 23 states), PureCars (digital ad platform for the automotive industry), Raycom Sports (a marketing, production and events management and distribution company), Tupelo Raycom (sports and entertainment production company), RTM Productions (automotive programming production and marketing solutions company) and Broadview Media (a post-production/digital signage company). Raycom Media is headquartered in Montgomery, Alabama.