Digital Strategist

LOCATION
Remote Position

At Wildfire, we work as an integrated marketing partner to a number of national and regional brands, helping to solve their biggest marketing challenges. We are seeking a talented digital strategist to join our team and assist with delivering data-driven insights for our client’s websites and digital media campaigns.

The Digital Strategist is responsible for the following:

  • Expert level setup of website analytics and reporting tools, including:
    • Google Analytics 4
    • Google Tag Manager
    • Looker Studio
    • BigQuery
    • Google Search Console
    • HotJar, Clarity, Fullstory, etc.
  • Creation of reporting dashboards to provide real time insights for website and paid media campaign performance
  • Analyze all available data in the pursuit of potential optimization opportunities:
    • Recommend UI/UX optimizations to enhance user experience
    • Suggest strategies to optimize conversions on eCommerce websites
    • Recommend campaign strategy optimizations to improve media performance
  • Work in conjunction with internal partners and client team to define and analyze complete website user journeys
  • Audit website content and create content outlines and content gap analysis reports.

Requirements:

  • Minimum of 5 years experience in website strategy or a similar digital marketing strategy role.
  • Bachelor’s Degree in a related field.
  • Proven track record of driving success for your clients and/or in-house teams.
  • Deep understanding of how to solve user challenges before, during and after their visits to websites.
  • Comprehensive knowledge of web tools and standard content management systems.