Barely There

Challenge:
Raise awareness for newest product launch and drive traffic into Kohl’s for purchase and increase relevance and sales with a slightly younger demographic.

Thinking:
Drive Simply The One™ sales by expanding customer base and deploying mobile coupon.
Generate WOM about Simply The One™ among real women and top influencers.
Garner consumer insights via consumer trials and social commentary to improve product offering.
Create authentic connections between customers and Barely There.

Solution:
Increase WOM with current and new consumers via a strategic social and digital campaign.

Results:
3,154,586 million organic impressions for Simply The One™
2,322,667 impressions for Simply The One™ through Kohl’s partnership
48,195 page views for Simply The One™ microsite
16,776 page views for mobile coupon; 60.7% conversion rate of those landing on the Simply The One™ micropage
1,098 people emailed the coupon to themselves from desktop
1,278 clicks to coupon from email
1,790 clicks to Kohl’s from email marketing
700+ mentions for the brand through Twitter chat with celebrity stylist, Alison Deyette