Better Homes and Gardens

Challenge:
Successfully launch a Better Homes and Gardens line of furniture.

Thinking:
With 40 million reader, Better Homes & Gardens is more that a brand…it’s a lifestyle and source of inspiration.

Solution:
Leverage the aspiration of BHG.

Results:
Trade launch at Furniture Markets very well received, exceeding dealer projections by selling into 30% more dealers than was original targeted.

Initial consumer launch delivered double sales projections.