Earthkind

Challenge:
Support a growing eco-friendly pest control brand in a competitive and regulated category.

Thinking:
In a category that is loud with ‘kill’ messaging, and lives in heavy black/red design, we carved out a space that speaks to consumers who are looking for alternative solutions

Solution:
No Mess. No Chemicals. No Pests – Guaranteed.

Relevance:
Regulated category.
’Trigger’ purchase product.
Connection with Millennial Mindset.

Results:
Sales increased 60% year over year.
Named as one of Inc. 500’s Fastest growing companies.
Recently rolled out to 1,400 Lowe’s Home Improvement stores nationwide.