Stand out in the highly competitive grocery category.
Develop store-within-a-store concepts that provide one-of-a-kind consumer experiences. Create stand-out private label packaging. Develop topical, engaging video content to drive to store.
Deep consumer connections with product-centric marketing.
Chicken sales increased 120 percent.
Sausage sales rose 1,000 percent.
Since private label launched national brand sales have dropped, while LF private label sales are up (and sales as a whole are up).
Initial roll out was in 10 location remodels and 3 new store openings – Lowes saw a basket size increase of 7% and transaction volume increase of 23%.
Following the store-within-a-store rollout, Lowes Foods accelerated expansion and renovation of new stores – 2.5MM square feet of retail space will be remodeled in the next 4 years. 1.5MM square feet of new retail space to be built.