Lowes Foods

Challenge:
Stand out in the highly competitive grocery category.

Thinking:
Develop store-within-a-store concepts that provide one-of-a-kind consumer experiences. Create stand-out private label packaging. Develop topical, engaging video content to drive to store.

Solution:
Chicken Kitchen
SausageWorks
The Cakery
Spice Bazaar
Breadcrumb

Relevance:
Deep consumer connections with product-centric marketing.

Results:
Chicken sales increased 120 percent.
Sausage sales rose 1,000 percent.
Since private label launched national brand sales have dropped, while LF private label sales are up (and sales as a whole are up).
Initial roll out was in 10 location remodels and 3 new store openings – Lowes saw a basket size increase of 7% and transaction volume increase of 23%.
Following the store-within-a-store rollout, Lowes Foods accelerated expansion and renovation of new stores – 2.5MM square feet of retail space will be remodeled in the next 4 years. 1.5MM square feet of new retail space to be built.