Noble’s Restaurant

Challenge:
Help turn around a 3-year decline in business and reintroduce the restaurant with its newly renovated upscale interior and brand positioning.

Thinking:
Highlight Noble’s many new options for any occasion: a revised lunch menu, lower prices, live Jazz on Saturdays, catering, patio dining, curbside pick-up, weekly chef’s specials, and small plate options at reduced prices.

Solution:
Deliver “Local Southern Cuisine the Way You Want It” through social media

Results:
Reversed the decline in sales, including their best week of sales in over six years.
Facebook Results after one year:
– Lifetime Likes increased 45%, from 816 likes to 1189 likes.
– The Weekly Viral Reach increased over 1,000% from 361 people/week to 3,682.
– Weekly Total Impressions increased over 760% from 1,625 people/week to 12,464.