Salem Baking

Challenge:
Help Salem Baking Company expand from a local bakery (Dewey’s) to national brand with major retail distribution across the country.

Thinking:
Salem Baking Company is committed to searching the globe to find the best ingredients to make the most unique cookies. Along the way, the stories of each find are collected.

Solution:
SBC – Every Cookie Tells a Story.

Results:
Revenue grew more than 600% in the 2 years Wildfire partnered for growth. National growth with new retail partners in Williams-Sonoma, Starbucks, The Fresh Market, Harris-Teeter and more.

Successfully rebranded Dewey’s in the local market resulting in 20% sales increase year over year.