Lowes Foods, along with award-winning branding expert Martin Lindstrom, approached Wildfire to assist in bringing Martin’s one-of-a-kind shopping vision to life through an in-store experience unlike any other in the category. Wildfire helped concept, design and implement a variety of store-within-a-store environments, including The Chicken Kitchen, SausageWorks and The Cakery. Each of these experiences—from the fun and folksy one-stop chicken shop, to the wonderfully wacky SausageWorks professor, and the sweet, sugary, square-filled Cakery—has its own distinct personality and offering, giving shoppers a more memorable and enjoyable all-around experience.
