Winston-Salem, NC – Wildfire has received recognition for its Lowes Foods Chicken Kitchen packaging from The Dieline, the world’s top package design website.
Chicken Kitchen is a new “store within a store” for roasted, fried or grilled chicken, flavored chicken wings, chicken salad and sides found in the deli section of Lowes Foods.
The branding is a unique, one-of-a-kind, fun and slightly folk art-inspired, meant to grab the attention of kids and parents alike. Custom die lines based upon the chicken character playfully distinguish the packaging, “breaking the frame” both physically and visually. Kids boxes were printed with several different variations of jokes and kids’ games on the side, as well as a surprise here or there if you were to take a peek under the box. Ultimately the packaging is one element supporting a unique store environment boasting ‘chicken you’d cross the road for.’ In addition to the brand mark and packaging, Wildfire also created in-store signage, Menu boards and website.
Both Wildfire and Lowes Foods are headquartered in Winston-Salem, North Carolina.