Milner Brothers: Brand Identity
A Brother Act
Brothers John and Buddy are long-time owners of a popular Winston-Salem, NC restaurant—Milner’s American Southern Cuisine. They decided they wanted to open a second, more casual restaurant in neighboring Clemmons, a bedroom community to Winston Salem.
Create a new, family-friendly brand identity that connected their new concept to the quality and comfort of their original restaurant, but differentiated it in enough in order to attract new customers.
What We Did
An identity that combined the personalities of the Milner brothers—raw and refined versus natural and industrial—through a new visual identity, logo, menu, uniform and website. These contradictions resulted in a brand that celebrated sophisticated flavors in a fun, laid-back environment. After launching, our work was featured on Communication Arts’ site and Brothers was voted best new restaurant by Winston-Salem Journal Readers Choice Awards.