Dominate Your Local Market: How Wildfire Ideas Fuels Hyperlocal SEO Success
Strickland Brothers 10 Minute Oil Change is a growing and well-respected oil change franchise in the communities they serve. They came to us with a need to boost their local search rankings, and we delivered. Since partnering with them, we’ve increased their organic search traffic month over month, driving a surge in engagement and website conversions. By harnessing the power of hyperlocal reporting data, conducting in-depth SEO analysis, and implementing strategic on-page SEO enhancements, we’ve boosted their average blended local rank for the bulk of their locations. This means more customers are finding Strickland Brothers when searching for nearby oil change services, translating to increased foot traffic and revenue.
01
Results
How we improved hyperlocal SEO
Our hyperlocal SEO strategy for Strickland Brothers 10 Minute Oil Change delivered a powerful performance boost. We ignited their online visibility, resulting in a 20%+ month-over-month increase in organic search traffic. But we didn’t just drive traffic, we fueled engagement which led to an improvement in website events and KPI’s from organic search engine traffic.
Our local SEO strategies focused on improving local search rankings and optimizing the website to ensure more visibility to customers in the targeted areas. The results were undeniable: a 185% increase in keywords ranking on page 1, a 56% expansion in total organic keywords, and a 19% jump in overall SERP feature count.




314%
Inline Site Link
2.6K
468%
Expanded Sitelink
420
25.4%
AI Overviews
1.1K
329%
Knowledge Panel
377
02
Insights
Why Hyperlocal SEO is important for businesses
Hyperlocal SEO is like a digital spotlight that shines directly on your local customers. It’s the key to ensuring your business appears prominently in search results when people in your area are looking for products or services like yours. Why is this so important? Because it attracts highly qualified leads—people who are not only interested in what you offer but are also nearby and ready to convert. By optimizing your online presence for local searches, you’re essentially rolling out the red carpet for customers in your neighborhood, guiding them straight to your doorstep. This translates to increased foot traffic, higher conversion rates, and ultimately, greater revenue growth.