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The Art and Science of Branding

What is brand strategy? A succinct definition of the word strategy, as articulated by Mark Pollard of Sweathead fame, is simply “an informed opinion on how to win.” Unless you are a world-class athlete (and probably not even then), you wouldn’t dream of competing and hoping to emerge victorious without a coach. Unless you are […]

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Brand Planning: the Importance of a Firm Foundation

A brand is only as strong as the foundation. Invest in the brand planning process for a solid foundation that will support you for years to come.

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Wildfire branding of Kaleideum comes to life in the new museum space.

Feb. 19, 2024 – WINSTON-SALEM, NC– The reimagined Kaleideum, an innovative, dynamic experiential learning museum located in downtown Winston-Salem celebrated its Grand Opening Saturday, February 17 with a captivating array of hands-on exhibits, interactive displays, educational programs and new branding by Wildfire. The name Kaleideum combines the words “kaleidoscope” and “museum.” And, the Kaleidium logo incorporates […]

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2024 Marketing Trends: What’s in and what’s out?

2024 marketing trends: “cookie-less” advertising, data privacy, accessible design, cross-functional collaboration and more

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Wildfire’s Annual Pyropalooza benefits H.O.P.E. of Winston-Salem

Dec. 8, 2023 – WINSTON-SALEM, NC – Each year since 2019, Wildfire has devoted an entire day to consulting and creating content for a local nonprofit organization in an annual event we’ve dubbed Pyropalooza. This year, Wildfire’s annual Pyropalooza nonprofit du jour was H.O.P.E. of Winston-Salem, an organization dedicated to bringing healthy food and health […]

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Sparks of Wisdom from Marketing Agency Interns

Unlocking the door to a successful career in the fast-paced world of marketing takes more than just a degree—it requires a blend of creativity, strategy, and adaptability that can only be honed through hands-on experience. As the sun sets on another exhilarating summer, we’ve had the privilege of tapping into the vibrant minds of Wildfire’s […]

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Winston-Salem marketing firm Wildfire wins assignment for Senior Services Intergenerational Center for Arts and Wellness

May 14, 2023 – WINSTON-SALEM, NC – Wildfire, an independent full-service Winston-Salem marketing firm, has been awarded the opportunity to develop the brand identity and communications campaign for Senior Services newly announced Intergenerational Center for Arts and Wellness. The Center, in keeping with Senior Services mission to help older adults remain at home and live […]

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Wildfire wins at the Richmond Show

Wildfire Richmond brought home four awards from the Richmond Show, hosted by the Advertising Club of Richmond.

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Social Media Strategy: Creating A Playbook For Success

It’s opening night, and your theater company is ready to take the stage. The hum of the audience chatting as they take their seats mirrors the nervous excitement of the ensemble. As the curtain opens and the actors start reciting their lines, they quickly realize they had been reading from different scripts.  The resulting cacophony […]

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