News & Insights

Have you ever visited a website on your phone and found it so difficult to navigate that you had to open the website on a laptop or desktop computer instead? Have you tried to read a how-to article while performing a task and gotten frustrated by the lack of a well-structured readable list to follow? […]

We asked our interns to reflect on how their experiences since 2020 had prepared them to enter the marketing industry in a post-pandemic world. Toilet paper shortages, isolation, endless scrolling, and on top of it all, high school. The changes brought by COVID-19 for students, teachers, and, let’s be honest, the average employee, has led […]

Jul. 12, 2024, WINSTON-SALEM, NC – Wildfire, an award-winning marketing communications, advertising, and design agency with offices in Winston-Salem, NC, and Richmond, VA, announced that it has been chosen as the agency of record by Green Mountain Gringo®, the salsa and tortilla strip brand owned by Winston-Salem-based Garner Foods®. The rebranding officially began on June […]

Third-party cookie deprecation means marketers must adapt their strategies. The focus shifts to first-party data and creative optimization.

What is brand strategy? A succinct definition of the word strategy, as articulated by Mark Pollard of Sweathead fame, is simply “an informed opinion on how to win.” Unless you are a world-class athlete (and probably not even then), you wouldn’t dream of competing and hoping to emerge victorious without a coach. Unless you are […]

A brand is only as strong as the foundation. Invest in the brand planning process for a solid foundation that will support you for years to come.

Feb. 19, 2024 – WINSTON-SALEM, NC– The reimagined Kaleideum, an innovative, dynamic experiential learning museum located in downtown Winston-Salem celebrated its Grand Opening Saturday, February 17 with a captivating array of hands-on exhibits, interactive displays, educational programs and new branding by Wildfire. The name Kaleideum combines the words “kaleidoscope” and “museum.” And, the Kaleidium logo incorporates […]

2024 marketing trends: “cookie-less” advertising, data privacy, accessible design, cross-functional collaboration and more

Dec. 8, 2023 – WINSTON-SALEM, NC – Each year since 2019, Wildfire has devoted an entire day to consulting and creating content for a local nonprofit organization in an annual event we’ve dubbed Pyropalooza. This year, Wildfire’s annual Pyropalooza nonprofit du jour was H.O.P.E. of Winston-Salem, an organization dedicated to bringing healthy food and health […]

Sept. 29, 2023 – WINSTON-SALEM, N.C. — Wildfire, a full-service marketing agency headquartered in Winston-Salem, has been ranked #19 on the Triad Business Journal’s “Fast 50” list. The annual ranking honors the 50 fastest-growing privately held companies in the Triad. Wildfire’s co-founder and Chief Creative Officer, Mike Grice, said Wildfire has grown through a combination […]

Unlocking the door to a successful career in the fast-paced world of marketing takes more than just a degree—it requires a blend of creativity, strategy, and adaptability that can only be honed through hands-on experience. As the sun sets on another exhilarating summer, we’ve had the privilege of tapping into the vibrant minds of Wildfire’s […]

May 14, 2023 – WINSTON-SALEM, NC – Wildfire, an independent full-service Winston-Salem marketing firm, has been awarded the opportunity to develop the brand identity and communications campaign for Senior Services newly announced Intergenerational Center for Arts and Wellness. The Center, in keeping with Senior Services mission to help older adults remain at home and live […]

Wildfire Richmond brought home four awards from the Richmond Show, hosted by the Advertising Club of Richmond.

It’s opening night, and your theater company is ready to take the stage. The hum of the audience chatting as they take their seats mirrors the nervous excitement of the ensemble. As the curtain opens and the actors start reciting their lines, they quickly realize they had been reading from different scripts.  The resulting cacophony […]

Wildfire created a first-ever immersive brand experience as part of an ambitious new effort with the United States Playing Card Company (USPCC), the makers of Bicycle Cards.

When it comes to social media, the question of who to empower with social media creation and publishing, and why, is a common question among brands.

If you are capable (or even willing) to take a moment, I ask that you try to put yourself in the mindset of your pre-pandemic self. Are you there? Now, imagine that you are sitting down at a restaurant, looking at a menu, and getting ready to order one of your favorite dishes. Next, imagine […]

May 15, 2019 – RICHMOND, VA – Our very own Traci Naff is featured in the Capitol Communicator‘s “Up Close and Personal” series. Traci speaks of her creative design journey, her personal role models, and a hidden talent at a certain classic video game. Get to know her. Capitol Communicator is a Mid-Atlantic, regional resource focused on showcasing […]

Feb. 14, 2018 – WINSTON-SALEM, NC – Local advertising and marketing agency Wildfire has created a partnership with Raycom Media to include rebranding and establishing the company’s long-term brand positioning. The new brand was rolled out at a company-wide internal meeting on December 11th and publically at the 4th Annual Raycom Media Camellia Bowl on […]

The Cakery and Chicken Kitchen packaging for Lowes Foods, along with Farmer’s Finest package design have been selected by Archive’s international jury panel for inclusion in the next international 200 Best Package Designs annual. Since 2004, Lürzer’s Archive has been publishing the 200 Best series, featuring a range of different volumes focusing on a variety of graphic […]

Wildfire has partnered with two other locally-owned businesses, Workplace Strategies and Storr Office Environments, to introduce Flywheel. Flywheel is an 11,000+ square-foot co-working space located in the Wake Forest Innovation Quarter at 525@Vine and will be open 24/7 for innovative professionals to come together to work on the fly, learn and share knowledge. Opening in June, there will […]

Winston-Salem, Dec. 15, 2012 – Wildfire, LLC was awarded the Truliant Small Business Award at the 127th Annual Meeting of the Winston-Salem Chamber of Commerce held at the Benton Convention Center. The award was presented by Truliant Federal Credit Union to over 800 business leaders at the event. It is the only meeting in the […]