News & Insights

Have you ever visited a website on your phone and found it so difficult to navigate that you had to open the website on a laptop or desktop computer instead? Have you tried to read a how-to article while performing a task and gotten frustrated by the lack of a well-structured readable list to follow? […]

We asked our interns to reflect on how their experiences since 2020 had prepared them to enter the marketing industry in a post-pandemic world. Toilet paper shortages, isolation, endless scrolling, and on top of it all, high school. The changes brought by COVID-19 for students, teachers, and, let’s be honest, the average employee, has led […]

Jul. 12, 2024, WINSTON-SALEM, NC – Wildfire, an award-winning marketing communications, advertising, and design agency with offices in Winston-Salem, NC, and Richmond, VA, announced that it has been chosen as the agency of record by Green Mountain Gringo®, the salsa and tortilla strip brand owned by Winston-Salem-based Garner Foods®. The rebranding officially began on June […]

What is brand strategy? A succinct definition of the word strategy, as articulated by Mark Pollard of Sweathead fame, is simply “an informed opinion on how to win.” Unless you are a world-class athlete (and probably not even then), you wouldn’t dream of competing and hoping to emerge victorious without a coach. Unless you are […]

A brand is only as strong as the foundation. Invest in the brand planning process for a solid foundation that will support you for years to come.

Feb. 19, 2024 – WINSTON-SALEM, NC– The reimagined Kaleideum, an innovative, dynamic experiential learning museum located in downtown Winston-Salem celebrated its Grand Opening Saturday, February 17 with a captivating array of hands-on exhibits, interactive displays, educational programs and new branding by Wildfire. The name Kaleideum combines the words “kaleidoscope” and “museum.” And, the Kaleidium logo incorporates […]

2024 marketing trends: “cookie-less” advertising, data privacy, accessible design, cross-functional collaboration and more

Sept. 29, 2023 – WINSTON-SALEM, N.C. — Wildfire, a full-service marketing agency headquartered in Winston-Salem, has been ranked #19 on the Triad Business Journal’s “Fast 50” list. The annual ranking honors the 50 fastest-growing privately held companies in the Triad. Wildfire’s co-founder and Chief Creative Officer, Mike Grice, said Wildfire has grown through a combination of […]