News & Insights

Wildfire Richmond brought home four awards from the Richmond Show, hosted by the Advertising Club of Richmond.

It’s opening night, and your theater company is ready to take the stage. The hum of the audience chatting as they take their seats mirrors the nervous excitement of the ensemble. As the curtain opens and the actors start reciting their lines, they quickly realize they had been reading from different scripts.  The resulting cacophony […]

Wildfire created a first-ever immersive brand experience as part of an ambitious new effort with the United States Playing Card Company (USPCC), the makers of Bicycle Cards.

When it comes to social media, the question of who to empower with social media creation and publishing, and why, is a common question among brands.

If you are capable (or even willing) to take a moment, I ask that you try to put yourself in the mindset of your pre-pandemic self. Are you there? Now, imagine that you are sitting down at a restaurant, looking at a menu, and getting ready to order one of your favorite dishes. Next, imagine […]

Our very own Traci Naff is featured in the Capitol Communicator‘s “Up Close and Personal” series. Traci speaks of her creative design journey, her personal role models, and a hidden talent at a certain classic video game. Get to know her. Capitol Communicator is a Mid-Atlantic, regional resource focused on showcasing talent and great work in the communications industry and […]

Winston-Salem, NC, – Local advertising and marketing agency Wildfire has created a partnership with Raycom Media to include rebranding and establishing the company’s long-term brand positioning. The new brand was rolled out at a company-wide internal meeting on December 11th and publically at the 4th Annual Raycom Media Camellia Bowl on December 16th of 2017 […]

The Cakery and Chicken Kitchen packaging for Lowes Foods, along with Farmer’s Finest package design have been selected by Archive’s international jury panel for inclusion in the next international 200 Best Package Designs annual. Since 2004, Lürzer’s Archive has been publishing the 200 Best series, featuring a range of different volumes focusing on a variety of graphic […]