May 14, 2023 – WINSTON-SALEM, NC – Wildfire, an independent full-service Winston-Salem marketing firm, has been awarded the opportunity to develop the brand identity and communications campaign for Senior Services newly announced Intergenerational Center for Arts and Wellness. The Center, in keeping with Senior Services mission to help older adults remain at home and live with dignity, is a collaborative effort between Senior Services, and 20 additional local organizations. Wildfire won the account based on their experience, ability to create successful marketing campaigns, and understanding of the local nonprofit community. The account was awarded in March of 2023 with marketing services to continue through the Center’s projected opening in November 2023.
Wildfire was established by Brad Bennett and Mike Grice who shared a vision of combining big agency talent and expertise with the agility of a boutique. The company offers a full range of marketing communications services to clients in the Southeast and nationwide. In recent years, the company has expanded to include an office in Richmond, Virginia. Last year, the agency celebrated two decades of igniting creative ideas for brands and lowering clients’ blood pressure. Services include strategic brand planning and audience insights, creative development and design, communication planning and execution, website design and builds, digital marketing, and more. Brad Bennett, Wildfire Co-Founder and Chief Firestarter commented, “We are very excited to build the brand and communications strategy for this state-of-the-art Center that will serve as a national model to help seniors age with dignity, respect, and with community support.”
Senior Services has developed a national model for the delivery of services to seniors by creating this state-of-the-art, one of a kind center, the “Intergenerational Center for Arts and Wellness” currently under construction. The 62,500 square foot Center is expected to be complete in mid-September. Lee Covington, Senior Services President and CEO said, “We look forward to the entire community participating in and learning more about the Center, and are excited to be working with Wildfire on this important communication effort.”