Media

Originally from New York and now based in the Philadelphia area, I’ve spent the last 20+ years working across digital media and marketing, focused on building smart media strategies and helping to make sure the execution behind them actually performs. My background spans both paid and non- paid media across paid search, programmatic, paid social, SEO, CRO, and email, with a strong focus on connecting everything into a cohesive approach that drives real results.

Over the years at Assembly, eBay, MediaWhiz, IPG, and most recently NMMC, I’ve led teams, guided media investments, and helped scale both client programs and internal capabilities. I like to think I stay close to the tactical work. I think it’s important to keep your knives sharp. That hands-on perspective shapes how I lead and how I make decisions.I spend a lot of time thinking about how everything connects, from media to website experience to conversion. The goal is always to make things work better, more efficiently, and with a clear line to results.

I’m a lifelong Giants fan, a dog person, and someone who genuinely enjoys cooking.

Katherine is a Group Account Director and business strategist with deep experience in the financial, fashion, beauty, restaurant and hospitality industries. An anthropologist at heart, she loves to talk to, shop, and dig into the minds of consumers to identify new insights and opportunities for brands. She’d love to talk to you about value-minded consumers, generational differences, macro trends affecting brands, and her latest e-commerce find.

Originally from Raleigh, Katherine has been dedicated to the Winston-Salem community since 1999 and loves to travel both near and far. She is a short order cook, an “expert” shopper, and a mom to four girls who are learning about retail therapy by example.

With over 10 years of marketing experience, Senneca Ames is a seasoned Social Media Strategist who champions the idea of progress not perfection. This philosophy allows her to focus on driving results, fostering creativity, and helping clients continuously grow their digital presence.

Her greatest inspiration comes from her three sons—Lyric, Lenox, and Locke—affectionately known as her “L Crew.” They are at the heart of her drive to create a life she’s proud of for herself and her family.

A true believer in love stories and big dreams, Senneca’s personal anthem is Born to Fly by Sara Evans—a song that captures her fearless spirit and passion for embracing life’s adventures.When she’s not developing winning social media strategies, she’s most in her element with a happy hour drink in hand, surrounded by friends, laughter, and the kind of conversations that last long after the glasses are empty.

Sarah Chandler joined Wildfire in 2020. A native of Winston-Salem, Sarah spent time in Georgia and Virginia before returning home. With over 16 years of experience across private business, the non-profit industry and collegiate athletics, Sarah’s focus is impacting businesses and organizations by seeing their initiatives through from ideation to execution. Sarah works with local, regional, and national clients to provide positive experiences while achieving their business development, marketing and advertising goals. Sarah is a Mom to two boys, enjoys playing tennis and hosting friends and family.

With over 10 years of marketing experience, Carlee is an accomplished Account Supervisor at Wildfire, overseeing client relationships and managing a diverse portfolio of clients spanning healthcare, technology, CPG, and higher education. Her versatility and passion for learning the intricacies of our client’s business plays a pivotal role in our clients’ success. Prior to time at Wildfire, Carlee worked for a regional brewery, where she learned to market local businesses in a competitive landscape. Her broad experience and proven track record make Carlee a key driver of success at Wildfire.

Boomeranger of Greensboro, NC, Carlee spends her free time hosting happy hours with family and friends, playing adult league soccer, and cuddling her four-legged baby Beasley and baby boy Conrad. In the whirlwind world of marketing, Carlee is a steady, fun-loving rock—always ready to turn up the heat and deliver results with a smile! 

Hilary Nguyen is a paid media manager who enjoys the challenge of getting eyes on a brand. She holds an MBA and a Master of Science in Market Research from the University of Texas at Arlington. With over 10 years of integrated marketing experience plus 3 years focused on digital strategy, she treats every client with care and dedication to growth.

You can also find Hilary spending time with her family, at an aerial fitness studio, or happily organizing yet another cabinet in her home. She is ready to bring clarity and high-impact results to your next campaign!

Sophie is a Content Creator who brings social content from strategy through execution, translating trends and brand needs into ideas built for each audience. After graduating from Appalachian State University in 2024 with a B.S. in Communication Studies, Sophie went on to earn her M.S. in Business from Virginia Commonwealth University’s Brandcenter in 2026. Wildfire marks her first full-time step into the marketing world, building on experience across categories including hospitality and nonprofit.

Always curious, Sophie loves stepping into new areas of business, learning what makes different industries tick, and finding creative ways to connect brands with their audiences. Outside of work, you can usually find her reading, crafting, thrifting, or hanging out with her cat.