Emil Panzarino
Burning Ember
Originally from New York and now based in the Philadelphia area, I’ve spent the last 20+ years working across digital media and marketing, focused on building smart media strategies and helping to make sure the execution behind them actually performs. My background spans both paid and non- paid media across paid search, programmatic, paid social, SEO, CRO, and email, with a strong focus on connecting everything into a cohesive approach that drives real results.
Over the years at Assembly, eBay, MediaWhiz, IPG, and most recently NMMC, I’ve led teams, guided media investments, and helped scale both client programs and internal capabilities. I like to think I stay close to the tactical work. I think it’s important to keep your knives sharp. That hands-on perspective shapes how I lead and how I make decisions.I spend a lot of time thinking about how everything connects, from media to website experience to conversion. The goal is always to make things work better, more efficiently, and with a clear line to results.
I’m a lifelong Giants fan, a dog person, and someone who genuinely enjoys cooking.





