We are fueled by passion, good stories and fire puns.

Mike Grice

Co-Founder
Chief Fire Officer

Mike is our Co-Founder and Chief Creative Officer. He has overseen Wildfire’s creative direction across a wide range of brands since inception in 2002.

Over his career, Mike has created award-winning ideas for brands big and small. His work as Wildfire’s Creative Officer has been recognized by Communication Arts, Clio Awards, Addy’s Awards, Print Regional, Archive-World 200 Best Packaging, The Dieline, and HOW Magazine. Prior to co-founding Wildfire, Mike worked at agencies in Chicago, Minneapolis and St. Louis.

In his spare time, Mike enjoys fitness, golf and time with his two children, Colsen and Emery.

Brad Bennett

Co-Founder
Chief Fire Starter

Brad is our Co-Founder and Chief Development Officer. His focus is new business and developing relationships with world-class clients — some of which have been going strong for all 18 years of Wildfire’s existence. Additionally, he helps guide the administrative functions of the agency.

A proud UNC-Chapel Hill Tarheel, Brad began his career in fundraising working first on the local, state and national level for the American Heart Association and then for his alma mater. He jumped to agency life, joining Long Haymes Carr (now MullenLowe MediaHub WS) where he served in many roles during his 7 years, including Chief Marketing Officer.

Brad is a proud Winston-Salem native, an avid fiction reader, a fitness freak, loves to cook and, more than anything, a husband to wife Paula, a dad to their two children Abbi and Beau, and a dedicated volunteer at their school.

Tory Gillett

Firebrand

Tory graduated from the University of Virginia and did post-graduate work at New York University. At this point, she’s got 20+ years of experience in marketing communications, having worked at LongHaymesCarr, Oasis International, and Mullen/Frank About Women prior to joining Wildfire in 2006. Over the course of her career, she has guided strategic brand development and marketing communications planning for numerous brands across a multitude of categories, including Toyota, Wachovia, T.J. Maxx, Thomasville Furniture, Kimberly-Clark, Lennox, and GMAC Insurance. And then there was that brief stint running marketing at the United Way, when she attempted to save the world—or at least the county!

She is now a key member of the agency’s senior leadership team, heading up the Strategic Planning and Account Management disciplines. Tory believes that creativity and creative problem solving are the responsibility of everyone at Wildfire, not just those in the so called “creative” department.

Tory is active in the local non-profit community and volunteers globally with Habitat for Humanity International. Travel is a passion. A few years ago, she took a six-month sabbatical to explore the world and experience different cultures—hitting 5 continents and 11 countries.

Traci Naff

Graphic Arsonist

Traci is the Creative Director for the Richmond creative team. During her near decade in the field, she has produced uniquely creative concepts for a wide range of clients, from passionate startups to established global brands.

A big picture thinker with an eye for details, Traci has produced award-winning work for brands like Wake Forest University, Lowe’s Home Improvement, Hanesbrands, Lowes Foods, BB&T, and Red Hat, just to name a few.

Outside of the office, Traci is a part-time wanderer, avid DIY’er, amateur baker, and aspiring plant supermom.

Bryan Flynn

Ignition Agent

As Creative Director, Bryan enjoys working with national brands and local businesses alike to help them tell their stories, forge connections and achieve success.

In this office, he considers himself fortunate to work on teams of folks with admirable dedication toward producing thoughtful work – regardless of industry or medium – that happens to be award-winning.

Outside the office, his world stays immersed in creativity. Between personal projects, exploring ideas and destinations with his wife, Bobbi, an elementary art teacher, and fostering the imaginations of their two daughters, Bryan strives to enjoy the colors each day offers.

Chip Crutchfield

Charcoal

A graduate of High Point University and a Winston-Salem native, Chip has over 20 years of interactive experience working both as Developer and Interactive Director. He initially started his career as a self-taught developer with business-supply.com and had stops at Wynncom and Stratapult, a division within Inmar, prior to joining Wildfire in 2010.

Chip’s team from Stratapult migrated to Wildfire, bringing over 50 clients and establishing Wildfire’s in-house digital expertise that has continued to grow over the last 10 years.

Outside of work, Chip is an avid cook that loves to tailgate as much as possible. He is a Kansas City BBQ Society Certified Judge and Table Capitan and participates in events around the Southeast. In addition, Chip is a co-author of 3 Children’s Books.

Today, he and his wife Shea are proud parents of two adult children, Trey and Spencer and have been advocates for Autism Awareness for almost 20 years.

Janice O’Dell

Fire Marshall

Janice is a proud alumnus of UNC-Chapel Hill.  After passing the CPA exam and a 4-year stint at Price Waterhouse (PwC), she worked in the general accounting department of a Fortune 500 company.  She has spent the last 23 years in the finance departments of two marketing agencies, first at MullenLowe and now, at Wildfire.  Her skill set is broad, from ensuring that the financials are prepared in accordance with GAAP, to managing budgets and cash flow, to implementing best practices. She loves to travel — her most memorable recent trip was to the Grand Tetons.  She has two adult children who also inherited the travel bug and who still make her laugh!

Katherine White

Bonfire

Katherine is a Group Account Director and business strategist with deep experience in the financial, fashion, beauty, restaurant and hospitality industries. An anthropologist at heart, she loves to talk to, shop, and dig into the minds of consumers to identify new insights and opportunities for brands. She’d love to talk to you about value-minded consumers, generational differences, macro trends affecting brands, and her latest e-commerce find.

Originally from Raleigh, Katherine has been dedicated to the Winston-Salem community since 1999 and loves to travel both near and far. She is a short order cook, an “expert” shopper, and a mom to four girls who are learning about retail therapy by example.

Brenda Swain

Fire Ant

Brenda is a native of Winston Salem. After 29 years with HBI, Brenda retired and joined Wildfire in Oct. 2005 as Office Manager/Office Mom. She enjoys volunteering for Senior Services and NC Food Bank/Empty Bowls. Brenda’s motto: Life is too short to drink bad wine!

Rachel Baker

Kindler

A Haiku:
A Winston native
Moonlights as a swimming coach
And writes lots of words

Matt Rowland

Flame Thrower

Matt came to Wildfire in 2012 by way of Southwest Virginia where he graduated from Virginia Tech with a degree in Graphic Design.  He now calls Winston-Salem home, along with his wife Lauren, daughter Abigail, and son William.

Matt has a diverse background in design and development and has worked in the online space since 1998. Matt embraces the latest web trends and leads the development team deliver world-class interactive experiences.

Jonathan Reed

Pyro

Jonathan is an award-winning ACD Art Director with over 20 years of experience and is a graduate of ArtCenter College of Design – Pasadena CA. Jonathan’s motto is “leave a mark.” And over the course of 20+ years, he’s done just that with both big and small agencies alike.

As a creative, Jonathan has overseen integrated advertising campaigns and led rebranding and design efforts for many regional and national brands. In working directly with clients, he has developed strong relationships to deliver strategic and emotionally-resonant creative that also successfully achieve business goals.

In his spare time, Jonathan enjoys spending time with his wife, daughter, and friends, as well as being herded around by his two German Shepherd dogs.

Alex Liddle

Incandescence

Alex is a multidisciplinary designer that lives for illustration, lettering and all things paper. Even her hobbies revolve around creating – printmaking, baking, and gardening.. and she hates talking about herself in third person.

Jill Painter

JP5

Prior to joining Wildfire in 2007, Jill earned experience in every aspect of advertising print creation–from a traditional studio artist to art director to designer–at agencies large and small, an in-house ad department, and a major packaging & display printer. A graduate of UNC-Chapel Hill, Jill is a lifelong Tar Heel and enjoys art, reading, and living in Asheboro with her husband Hank and poodle Enzo.

Kim Sink

Arsonist

Kim is a Production Manager with more than twenty years of experience guaranteeing high quality standards and ensuring client satisfaction. She has been fortunate to work with the nation’s finest creatives in making the impossible possible.

Nick Karner

Firestorm

Nick is Baltimore, MD native, who joined Wildfire in 2014. Since coming to Wildfire, Nick worked his way to an Account Director responsible for successfully managing projects from conception through execution. He helps clients achieve their objectives while making sure they have fun in the process.

Nick’s favorite compliment to hear is, “That’s a good question.” He believes in challenging the boundaries of an assignment to gather information in an effort to create strategically-grounded work that delivers an appropriate solution rather than an expected one.

Nick is the youngest of 3 boys, drinks black, hot coffee all year long and is a pretty impressive juggler.

Riley Hill

Incendium

Riley Hill is a graphic designer from Richmond, Virginia. He is passionate about generating strong creative solutions for clients and welcomes the unique challenges and perspectives of every new project.

Christine Zimmerman

Welder

Christine is a designer that specializes in all forms of media. With a background in event design, her knowledge has allowed her to work over multiple platforms. At Wildfire, she merges her love for powerful visuals with brand development.

Laine Gladstone

Blaze

As a member of the Strategy team, Laine conducts the research and creative thinking necessary to uncover consumer insights that spark creative ideas. She believes her not-so-secret weapon is curiosity and that you can never ask too many questions!

Carlee Dempsey

Controlled Burn

Carlee hails from Greensboro, NC where she returned after graduating from UNC at Wilmington with a double major in Communication Studies and French Language. Before Wildfire, Carlee spent 5 years in the craft beer industry where she learned to market local businesses in a competitive landscape.

Greg Masters

The Human Torch

Greg loves the Wildfire environment and enjoys everyone he works with.  His passion is accuracy and efficiency and loves making sure the books are in proper order. You can “Count” on him to get the job done.

Kevin Brooks

Burninator

From the mountain tops of North Carolina, Kevin brings gifts of web and custom application development to Wildfire. A graduate of Appalachian State University, he is a husband and father (2 boys, 2 cats, 2 dogs). He claims Sparta, NC as his home, but Winston-Salem as his second.

Kerri Howell

Burning Hands

Kerri is passionate about front-end web development and user experience. This means she works hard to make sure your site is easy to navigate and a pleasant experience for you and your users. With a background in design, she ensures the end product looks like what you paid for.

Wanda Miller

Extinguisher

I have been in the accounting field for 39+ years. My hobbies are paper crafting and diamond painting. I have two beautiful granddaughters and love spending time with them.

Jeff O’Sullivan

Thermal Detonator

Jeff has more than 20 years of strategic marketing communications experience, from Fortune 500 to regional and local brands. Jeff merges inspiring creativity with analytics and customer-based insights to motivate audiences and transform the way they connect and engage with people. Jeff previously led Verizon’s transformation from a single-channel retail program to a fully-integrated content marketing program that was recognized as best-in-class by industry associations including the Content Marketing Institute. Before joining Wildfire, Jeff served at agencies such as McCann-Erickson New York and Mullen, leading integrated marketing communications strategy for brands including Sprint, CSX, Hewlett-Packard, CVS/Pharmacy, and Samuel Adams.

Originally from a tiny town in Massachusetts, Jeff enjoyed his time in both Boston and New York before calling Winston-Salem home in 2005. When not igniting marketing wildfires, he can usually be found on the ice, playing ice hockey on his local adult league team.  But his biggest passion in life is spending time with his wife and two young daughters, ages 12 and 10. Which means he’s often chasing them around swim pools, schools and soccer fields.

Anne Deer

Fira

Annie graduated University of Kentucky with a BS in Psychology and then graduated Wake Forest University School of Business with a Master in Management. She’s no stranger to hard work and always brings a new perspective to our projects. She enjoys meeting new people and traveling!

Regan Addison

Fireball

Paid Social Media Analyst. Charleston native. Proud dog mom. Regan’s goal is to help clients grow their businesses by effectively leveraging social media advertising. She believes social media is a powerful tool and enjoys using it to increase client brand recognition and sales.

Anneli Grove

Contained Fire

Anneli has been working in Human Resources for over 20 years after receiving her HR Degree from Syracuse University. She has been with Wildfire since 2018. She has a wide range of experience in areas like talent development, recruitment and general HR management. Growing up in the UK and New Jersey, she is a proud “Jersey Girl”. Her proudest accomplishments are her 2 children, ages 17 and 20.