Strategy

Sarah leads Wildfire’s media team. With more than 16 years of experience in the digital space, she witnessed the advent of the social media era, helping large and small brands evolve and adapt to reach consumers wherever they may be – online and off. Sarah’s expertise spans paid and organic media, digital strategy, communications planning, content strategy, online reputation management, and analytics. She has worked extensively in healthcare and nonprofit industries, and consulted with retail and dining outlets, performing arts companies, industry associations, and more. She also taught Social Media Strategies as an adjunct professor at Appalachian State University in her hometown of Boone, NC.

Kayaking the New River, gardening, and baking are some of the leisure activities Sarah enjoys with her husband, three grown children, and friends. Ask her about French macarons or backyard chickens!

Katherine is a Group Account Director and business strategist with deep experience in the financial, fashion, beauty, restaurant and hospitality industries. An anthropologist at heart, she loves to talk to, shop, and dig into the minds of consumers to identify new insights and opportunities for brands. She’d love to talk to you about value-minded consumers, generational differences, macro trends affecting brands, and her latest e-commerce find.

Originally from Raleigh, Katherine has been dedicated to the Winston-Salem community since 1999 and loves to travel both near and far. She is a short order cook, an “expert” shopper, and a mom to four girls who are learning about retail therapy by example.

Daniel serves as a Media and Brand Specialist at Wildfire, working cross-functionally between the strategy and media practices to further integrate these two critical agency functions. With over three years of experience in brand and strategy, Daniel has consistently delivered creative solutions across diverse client projects. He honed his analytical and creative skills through an undergraduate background in Biology and Studio Art, later earning an M.S. in Management and an MBA from Wake Forest University, where he also completed a Digital Marketing and Analytics Certificate from the School of Professional Studies.

Sarah became Wildfire’s Social Media Coordinator after serving as a Social Media Summer Intern in July of 2023. Her time at Wildfire began the summer after graduating from Virginia Commonwealth University with two Bachelor of Science with concentrations in Creative and Strategic Advertising. Her strategic background has led her to develop strong copywriting and storytelling skills. During her time at VCU, she served as the Vice President of the Ad Club at VCU and was voted “Most Likely to Make You Laugh” by her peers.

Residing in Richmond VA, Sarah is a foodie who enjoys travel and live music. She greatly understands organic social media, trend-watching, and pop culture. Her experience ranges from agency to brand side, including nonprofit work, which helps her deliver analytical results across clients and platforms.