News & Insights

Unlocking the door to a successful career in the fast-paced world of marketing takes more than just a degree—it requires a blend of creativity, strategy, and adaptability that can only be honed through hands-on experience. As the sun sets on another exhilarating summer, we’ve had the privilege of tapping into the vibrant minds of Wildfire’s […]

May 14, 2023 – WINSTON-SALEM, NC – Wildfire, an independent full-service Winston-Salem marketing firm, has been awarded the opportunity to develop the brand identity and communications campaign for Senior Services newly announced Intergenerational Center for Arts and Wellness. The Center, in keeping with Senior Services mission to help older adults remain at home and live […]

Wildfire Richmond brought home four awards from the Richmond Show, hosted by the Advertising Club of Richmond.

It’s opening night, and your theater company is ready to take the stage. The hum of the audience chatting as they take their seats mirrors the nervous excitement of the ensemble. As the curtain opens and the actors start reciting their lines, they quickly realize they had been reading from different scripts.  The resulting cacophony […]

Wildfire created a first-ever immersive brand experience as part of an ambitious new effort with the United States Playing Card Company (USPCC), the makers of Bicycle Cards.

When it comes to social media, the question of who to empower with social media creation and publishing, and why, is a common question among brands.

If you are capable (or even willing) to take a moment, I ask that you try to put yourself in the mindset of your pre-pandemic self. Are you there? Now, imagine that you are sitting down at a restaurant, looking at a menu, and getting ready to order one of your favorite dishes. Next, imagine […]

Our very own Traci Naff is featured in the Capitol Communicator‘s “Up Close and Personal” series. Traci speaks of her creative design journey, her personal role models, and a hidden talent at a certain classic video game. Get to know her. Capitol Communicator is a Mid-Atlantic, regional resource focused on showcasing talent and great work in the communications industry and […]