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Project Overview
The Challenge
With enrollment on decline, Guilford College needed brand awareness and exposure to reach prospective students. They set a goal of increasing the class size from 300 to 500 over the next 5 years. Wildfire worked with Guilford College to engage students and their parents online by sharing the college experience at Guilford that prepares students for the real world. The campaign targeted every stage of the marketing funnel and highlighted Guilford’s resources while introducing The Guilford EDGE—a unique learning experience meant to distinguish graduates and prepare them for a changing world.
Campaign Components
- Campaign development
- Integrated marketing planning
- Print and digital design
- E-mail marketing
- Media planning and buying
- Search engine optimization
- Search engine marketing
- Data analytics and insights
