GUILFORD COLLEGE: THE GUILFORD EDGE
Reimagining the Future of Education
Guilford College is a small, private college in Greensboro, North Carolina. Since 1837, they’ve offered a transformational and practical liberal arts education that prepares students to make a difference in the world.
THE CHALLENGE
With enrollment on decline, Guilford College needed brand awareness and exposure to reach prospective students. They set a goal of increasing the class size from 300 to 500 over the next 5 years.
WHAT WE DID
campaign development
integrated marketing planning
print and digital design
e-mail marketing
media planning and buying
search engine optimization
search engine marketing
data analytics and insights
THE SOLUTION
Students and their parents look for a college experience that prepares them for the real-world. Our campaign targets every stage of the marketing funnel and highlights Guilford’s resources while introducing The Guilford EDGE—a unique learning experience meant to distinguish graduates and prepare them for a changing world.
