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Case study

Ithaca Hummus: Responsive Web Redesign

Project Overview

Farmer’s Market, Not Stock Market.

Ithaca Hummus came to Wildfire as an entrepreneurial start-up with ambition, a great product in the food and beverage category and a need for significant marketing help. 

Similar to many early-stage businesses, they needed direction, focus and a guided process from which to make effective decisions on marketing communications—particularly their digital ecosystem.

Campaign Components

  • Social Media Strategy
  • Social Media Playbook 
  • Content Creation, Planning & Development
  • Content Publishing, Platform Management & Community Management
  • In-house Photography & Video (via WF’s Content Studio)
  • Brand Voice Exploratory 
  • Web & Digital Design and Programming 
  • Analytics & Optimization