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Project Overview
Farmer’s Market, Not Stock Market.
Ithaca Hummus came to Wildfire as an entrepreneurial start-up with ambition, a great product in the food and beverage category and a need for significant marketing help.
Similar to many early-stage businesses, they needed direction, focus and a guided process from which to make effective decisions on marketing communications—particularly their digital ecosystem.
Campaign Components
- Social Media Strategy
- Social Media Playbook
- Content Creation, Planning & Development
- Content Publishing, Platform Management & Community Management
- In-house Photography & Video (via WF’s Content Studio)
- Brand Voice Exploratory
- Web & Digital Design and Programming
- Analytics & Optimization
