01
Challenge
Built for Speed
Over a 4-year journey, North State Communications, now rebranded as Lumos, evolved from a local provider to a regional enterprise marketing a superior fiber internet product. During this entire time frame Wildfire was retained as their interactive and strategic partner rebuilding and evolving 2 websites (due to merger & acquisition).
NorthState’s website was built on an outdated platform with limited CMS functionality, making it difficult to promote products and services efficiently. It also lacked robust features for processing online orders and service changes. A key factor in the merger/acquisition was NorthState’s need for a fully capable eCommerce platform to gain a competitive edge over other regional providers. As part of the brand consolidation, an enterprise-level website was essential to support sophisticated back-end systems, accommodate new customers across diverse markets, and ensure a smooth transition for legacy users.
02
Strategy
Modernizing a Large Tech Company
As part of the Lumos rebranding, a fully integrated consumer website was launched, connecting seamlessly with multiple OSS and BSS platforms to enable end-to-end eCommerce transactions across multiple markets. These advanced capabilities—typically found only in large-scale ISPs—positioned Lumos ahead of regional competitors. The new website also serves as a strategic foundation for continued expansion into new markets.
Website Design
Launched a scalable, enterprise-level website with the Lumos rebranding and designed it to support new and legacy customers across diverse markets while integrating with OSS/BSS platforms for seamless end-to-end eCommerce.
Buy Flow
Streamlined the purchasing process and optimized the design to improve user completion rates.
Rate Card
Rate card design prioritizes flexibility and adaptability to seamlessly support multiple markets while enhancing usability for teams and end-users.
Plan Finder Tool
Designed and developed a tool to help users find the right Fiber plan for their needs, assisting in moving customers from the consideration stage to purchase intent.
Mobile First
Streamlining the user experience to cater to mobile users
03
Results
Igniting Growth, Empowering Success.
Since partnering with Wildfire, our website users have increased by 70%, successful address checks have surged by 357%, and eCommerce transactions have risen by 275%. The 2020 merger brought the challenge of combining the Virginia and North Carolina customer bases and rebranding as Lumos Networks. By 2023, the Lumos brand was fully crystallized with a website that supports the newly developed back-end and operational business support system.
70%
Increase in users
357%
Increase in Successful Address Checks
275%
Increase in eCommerce Transactions
Credits
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developerrr
Jane Doe
