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Case study

Mad Magic Kombucha

Challenge

Bottling Magic

Mad Magic Kombucha started in 2010 in a small town in Northern Virginia, under the name MTO (Made To Order) Kombucha. Their kombucha is hand-brewed using traditional techniques, crafted with only organic ingredients, and contains no artificial ingredients, artificial flavorings, or added sugar.

Faced with increased market competition and out-dated branding, MTO Kombucha was struggling with customer acquisition and distribution expansion. They needed their brand to represent both their personality and the things that made them different from all other kombucha brewers.

Solution

Brew Passion

In collaboration with the MTOK team, Wildfire executed a complete brand overhaul. From naming to website, the MTOK brand became Mad Magic Kombucha. Mad Magic pulls the essence out of MTOK’s history and mission and brings the brand into the 21st Century. Allowing the product to compete alongside major kombucha brands across the east coast.

Campaign Components

  • Company & product naming
  • Logo design & guidelines
  • Packaging
  • Business cards
  • Booth set up 
  • Van wraps 
  • Tri-fold brochure 
  • Tap Handle
  • Website

Brand Identity & Creative Design

We took a raw kombucha brand and bottled up all the magic instead. 

Mad Magic bottles

Packaging Design

With a whole new identity, we developed packaging to standout on the retail shelf amongst national brand equivalents.

Mad Magic van wrap

Van Wraps

We grabbed attention on the road with new van wraps showcasing our top flavors.

Mad Magic bottle with matching background
Mad Magic bottle with matching background
Mad Magic bottle with matching background
Mad Magic bottle with matching background
Mad Magic bottle with matching background
Mad Magic bottle with matching background
Mad Magic bottle with matching background
Mad Magic bottle with matching background

Product Photography

The magic of every bottle was captured in our content studio where we highlighted the real fruits behind each flavor.

Mad Magic website

Homepage for Desktop

The magic met the web in a brand new website focused on user experience and e-commerce sales.

Mad Magic social media posts

Paid Media Photography

Eye-catching visuals drove new users to the website (236% increase!) from paid media ads.

Results

Igniting Growth,
Empowering Success

During the initial brand rollout, which consisted of the website launch and organic and paid social media introduction, Mad Magic Kombucha saw a significant increase in customer engagement and sales.

On social media specifically, Mad Magic’s new brand garnered a: 

  • 14% increase in social media followers
  • 164% increase in social media impressions
  • 102% increase in social media engagements

Credits

Creative Director

Jane Doe

Brand Lead

Jane Doe

Designer

Jane Doe

Developer

Jane Doe

Creative Director

Jane Doe

Brand Lead

Jane Doe

Designer

Jane Doe

Developer

Jane Doe

Creative Director

Jane Doe

Brand Lead

Jane Doe

Designer

Jane Doe

Developer

Jane Doe