01
Project Overview
The Challenge
Randolph-Macon College needed to shift their traditional in-person orientation online during the pandemic without losing the deep personal connections that are forged during the experience. Wildfire created a fully-immersive digital experience that connected new students to the school in a meaningful way, kept students’ attention and and got them to complete essential “orientation” activities prior to arriving on campus. The interactive, step-by-step gaming experience provided the necessary information in a fun, collaborative manner online. As a result, the Orientation had a completion rate of over 90%, exceeding R-MC’s goal and based on student and faculty comments, the program is considered a significant success by R-MC administration.
Campaign Components
- Design
- Game Development
- Website
- Communication Plan
- Custom Illustrations


Randolph-Macon’s “melt” – the percentage of students who commit but do not show up for classes – was only 8%, which was better than in past years despite the pandemic.
- The Orientation had a Completion Rate of over 90%, exceeding R-MC’s goal.
- 60% of students considered the experience to be Very or Extremely Helpful according to a post-program survey.
- 94% of students considered the experience to be at least Somewhat Helpful.
Based on student and faculty comments, the program is considered a significant success by R-MC administration.






