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Case study

Randolph-Macon College: R-MC Expedition

Project Overview

The Challenge

Randolph-Macon College needed to shift their traditional in-person orientation online during the pandemic without losing the deep personal connections that are forged during the experience. Wildfire created a fully-immersive digital experience that connected new students to the school in a meaningful way, kept students’ attention and and got them to complete essential “orientation” activities prior to arriving on campus. The interactive, step-by-step gaming experience provided the necessary information in a fun, collaborative manner online. As a result, the Orientation had a completion rate of over 90%, exceeding R-MC’s goal and based on student and faculty comments, the program is considered a significant success by R-MC administration.

Campaign Components

  • Design
  • Game Development
  • Website
  • Communication Plan
  • Custom Illustrations
map of RANDOLPH-MACON
  • The Orientation had a Completion Rate of over 90%, exceeding R-MC’s goal.
  • 60% of students considered the experience to be Very or Extremely Helpful according to a post-program survey.
  • 94% of students considered the experience to be at least Somewhat Helpful.