01
Challenge
Feeding Your Cravings, Faster
With over 600 locations in 46 U.S. states and in 17 countries, Charleys can be found in retail shopping centers, airports, strip centers, and Army & Air Force bases worldwide.
Charleys recently underwent a brand refresh to focus on the craveability of their food. Their website was lagging in communicating that message to customers. Wildfire was tasked with completely redesigning the website and user experience to better align with the brand refresh, adding deep hooks to their online ordering platform, and creating a location-aware experience that made finding and ordering from the nearest Charleys location simple and intuitive.
02
Strategy
Approaching the Problem From Multiple Angles
We knew that building a new site alone would not fully address the problem, we also had to focus on organic acquisition.
- Completed a full site UI/UX overhaul
- Built a custom API-driven online ordering front-end
- Conducted full site audits, repairing any technical SEO issues
- Utilized SearchIQ to determine and address major ranking factor issues, such as page speed and schema
- Generated and implemented SEO recommendations for onsite SEO
- Optimized Google Business Profiles with a focus on Local SEO efforts and proper link implementation
Keywords Ranked on Page 1
Wildfire increased the total number of keywords ranked on page 1 from 24 in Oct, ‘21 to 609 in Oct, ‘23.
Clicks & Impressions Report
Wildfire increased the total number of organic impressions by 166.32% and the total number of organic clicks by 53.5%.
03
Solution
Crave. Click. Enjoy. Repeat.
The new site automatically detects the user’s location and sets their store to the nearest Charleys. Users can navigate around the map to explore other nearby locations. The site displays menu options and promotions specific to the user’s location. The site automatically updates menu items, store location data, and store hours from the online ordering system. We optimized UX to maximize online orders.
Mobile Checkout Process
04
Results
Igniting Growth, Empowering Success
In a two-year span from October 2021 to October 2023, Charleys experienced substantial growth in its online visibility and performance metrics. The number of keywords ranked on the first page increased dramatically from 24 to 609. Moreover, there was a remarkable surge in organic impressions by 166.32% and organic clicks by 53.5% between August 2021 and July 2023.
Utilizing advanced AI-powered SEO tools, Wildfire achieved impressive results, including a more than 60% increase in revenue from search traffic compared to 2021. Additionally, the company saw significant enhancements in conversion rates, transactions, and average order value, highlighting the effectiveness of their strategic approach to search engine optimization.
609
Total number of keywords ranked
166%
Increase in organic impressions
61.52%
Increased revenue
Credits
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developerrr
Jane Doe
