Wildfire didn't start by accident. It began intentionally out of a human instinct to fill a gap within our marketing community. Predominantly project based, Wildfire opened its doors in 2002, and began spreading its promise: to grow our clients’ business while lowering their blood pressure.

Several years, people and square feet later, Wildfire is now located in the heart of the emerging entertainment district of downtown Winston-Salem, North Carolina, in a renovated, circa 1920 warehouse. It has since spread to Richmond, Virginia to include a second shop in the historic district of Shockoe Slip. 

A team of fire starters, firecrackers and everything pyromaniacal in between, Wildfire's crew is known for firing up ideas that drive high-quality strategic and creative products for clients of all sizes, from Fortune 500 companies to local start-ups.

And they’re always ready at a moment’s notice to help you spread your message like, well, you know…


Wildfire exists to shatter every tired, negative stereotype people have either heard about or experienced firsthand when working with a marketing agency. Fueled by commerce-based creativity, passion and collaboration, we are here to do one single thing…grow our clients’ business while lowering their blood pressure.  We accomplish this by doing things the Wildfire Way—when it comes to working with others and creating the work itself.

This all starts with accountability, and the way we see and treat one another. Wildfire is not just the company you work for; it is our work family. And the companies who so generously trust us with their brands and marketing dollars are not just our clients; they are our business partners. Preferably, long-term partners built on trust and respect. Partners just like you and me, looking for the most strategic, creative and effective solutions while facing the same concerns and challenges we all face.

On any given day, we have the opportunity to work on a variety of projects, big and small. No matter its size, we treat every project and the people working alongside us with respect. We take pride in our work, always speaking positively of it to others. And we remain inclusive throughout the process, always sharing what we do, how we think and who we are while inviting our partners to do the same. Never pitching or selling. Why? Because sharing invites people in; selling pushes them out in the least genuine way possible. Be genuine.

And, of course, it’s always about the work. Everything we do—strategy, social, design, art direction, digital, writing, from creation to presentation—must stand up to companies 10 times our size. For that to happen, we have surrounded ourselves with smart, talented people who prop each other up and continue to teach and learn from one another.

So, we show up every day, eager to give it all we’ve got. We leave any insecurities and egos we may have at the door. We think globally, not just locally. And we remain grateful for what we have…what we’ve earned.

If we all stay true to this path, we are guaranteed success, together. It’s how Wildfire came to be—and how we’ll continue to grow in the years to come.


Mike Grice

Co-Founder/Chief Fire Officer

Brad Bennett

Co-Founder/Chief Fire Starter

Tory Gillett


Bryan Flynn

Ignition Agent

Traci Naff

Graphic Arsonist

Chip Crutchfield


Matt Rowland

Flame Thrower

Janice O’Dell

Fire Marshall

Jonathan Reed


Katherine White


Brenda Swain

Fire Ant

Nick Karner


Rachel Baker


Riley Hill


Greg Masters

The Human Torch

Alex Liddle


Kevin Brooks


Elizabeth Earle


Olivia Williams

Fired Up

Jeff O'Sullivan

Thermal Detonator

Jill Painter


Kim Sink


Christine Zimmerman


Carlee Dempsey

Controlled Burn

Tia Coulter

Fire Stoker

Laine Gladstone


Jennifer Barbin

Jennifer Barbin


Kerri Howell

Burning Hands

Liz Lawler


Wanda Miller


Anne Deer


Regan Addison



Strategic Planning

Our strategy group leads the charge with brand planning, positioning and campaign strategy. We develop and build brand identities through connective intelligence and uncover the key consumer insights that, coupled with a client’s business objectives, lead to effective commerce-based creative.


Our full-service interactive department designs, programs, hosts and maintains over 150 web sites. We are platform agnostic and develop in the system that best suits a client’s needs – everything we develop today is SEO optimized and responsive, scaling across web, tablet and mobile.

Sports & Event Marketing

Keystone, our Event Marketing specialist subgroup acquired in 2009, has over 25 years of experience in the Sports & Event marketing arena and offers planning and execution for field marketing, event promotions, trade relations, guerrilla marketing and community & grassroots events.

Broadcast Production

We offer concept development, art direction, and production for TV, radio and web. When needed, we partner with producers and production houses that provide the best fit for the project and budget.

Campaign Planning & Execution

We approach campaign planning from a holistic viewpoint – bringing in representatives from every specialty within the agency to brainstorm the best ways to reach the target consumer in the places where they live, work and play.

Social Media

Our social media team grows relationships with consumers by building and managing communities, developing social content, designing influencer programs, and engaging consumers with the brand across all social channels.

Art Direction & Design

Our art directors and designers have a breadth of experience in developing fully integrated campaigns. Including web sites, print, broadcast, mobile apps, collateral, direct mail and more that are high-impact and capture the consumer’s attention.


Writing engaging copy from the brand voice is integral to brand identity and consumer engagement. We offer copywriting, content creation, proofreading and naming services to ensure copy is compelling, informative and on brand.

Market Research

Our strategy team is adept at market research and executes a full range of primary and secondary research, from segmentation studies, to moderating focus groups, to designing and fielding online surveys and managing in-depth-interviews.

Marketing to Women

Factor 9, our marketing to women discipline, has identified 9 factors that make a brand or product appealing to women. Our Factor 9 team helps brands target their products and messaging to their audience.

Media Planning & Buying

We identify the media channels that are most effective to reach a target audience, then handle pricing negotiations and media buying to ensure maximum reach for the client’s budget.

Public Relations

Wildfire’s PR experts help spread the word about a brand, product, or promotion. We create a targeted public relations strategy, develop press kits people can’t help but talk about, recommend key talking points, manage media relations, and schedule the right interviews and appearances to grow the conversation around your brand.



Communication Arts Adv. Annual
How Magazine
The Business Journal - 40 under 40
Addy Awards
W-S Chamber - Small Bus. of the Year
Print Regional Design Annual
NACMA - Nat. Assoc. of College Mktg.

Communication Arts Design Annual
Cilo Awards
The Business Journal - Fast 50
Davey Awards
Competitive Carriers Association
The Drum
Credit Union National Association

Archive - World 200 Best Packaging
The Dieline
Top 100 N.C. Small Businesses
Telly Awards
Susan G. Komen Comm. Serv. Award
Communications Arts Exhibit
IAFE - Intl. Assoc. of Fairs & Expos