About the Role
The Digital Media Manager (Contract) focuses on the execution, monitoring, and reporting of high-performance digital campaigns across a diverse portfolio of clients.
The Digital Media Manager works closely with the Media Director and other members of the meda team to translate high-level strategies into actionable digital plans. This position requires a data-driven mindset, a passion for the evolving digital landscape, and a meticulous approach to campaign management. The ideal candidate is someone who thrives in the details—ensuring that every pixel, budget line, and ad placement is optimized for success.
This role reports to the Media Director and collaborates daily with the Strategy, Creative, and Account teams to drive measurable growth through paid digital channels.
Responsibilities
Paid Digital Planning & Buying
- Assist the Media Director in the development of paid digital media plans that align with client business objectives and audience insights.
- Execute and manage paid media campaigns across core digital channels, including Paid Social (Meta, TikTok, LinkedIn), Paid Search (Google Ads), and Programmatic/Display.
- Oversee daily campaign pacing and budget management to ensure all digital spend is utilized efficiently and accurately.
Performance Management & Reporting
- Monitor real-time campaign performance, identifying trends and flagging optimization opportunities to the Media Director.
- Pull and aggregate data from various platforms (Google Ads, Meta Business Suite, GA4) to build comprehensive performance reports.
- Assist in drafting “The Why” behind the data, helping to translate metrics into clear, actionable insights for clients.
Internal & Operational Support
- Collaborate with Account teams to manage timelines, ensuring all digital deliverables are met on schedule.
- Partner with Creative teams to provide technical specs for digital assets and ensure creative aligns with platform best practices.
- Maintain organized campaign documentation, including buy summaries, insertion orders, and creative rotations.
- Proactively stay current on digital media trends, privacy shifts (Cookie deprecation, iOS updates), and platform algorithm changes.
Qualifications
- 2+ years of experience in digital media planning or buying; agency experience is highly preferred.
- Deep interest in the digital ecosystem, with a focus on Paid Social, Paid Search, and Programmatic—traditional media (TV/Radio) knowledge is not required.
- Technical Proficiency: Familiarity with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. Experience with TikTok Ads or DSPs is a plus.
- Data Fluency: Strong analytical skills with the ability to interpret data and use it to drive decision-making.
- Detail Oriented: High level of organizational skill with a “double-check” mentality, especially regarding budget tracking and campaign QA.
- Communication: Ability to communicate technical digital concepts clearly to internal teams and clients.
- Tools: Proficiency in Google Suite (Sheets, Slides) and familiarity with Google Analytics (GA4).
- Certifications: Google Ads or Meta Blueprint certifications are a significant plus.
