The Media Director at Wildfire serves as the strategic and operational lead for all paid and organic media initiatives. This role oversees media strategy, cross-channel planning, performance oversight, measurement frameworks, organic social and team development across a range of clients and industries.
This position requires an innovative, analytical, collaborative leader with deep experience across media channels and a proven ability to build and scale high-performing media teams. The Media Director partners closely with Strategy, Account, Creative and Digital teams to deliver measurable results and best-in-class outcomes.
Responsibilities
Strategic Leadership
- Lead the development of integrated media strategies that align with client goals, audience insights, and broader communications plans.
- Translate client business objectives into clear media KPIs, testing strategies, measurement approaches, and optimization frameworks.
- Serve as the senior media advisor for internal teams, clients, and new business opportunities.
- Partner with Account, Strategy, Digital, and Creative teams to ensure media best practices inform creative development and platform-specific execution.
Cross-Channel Media Oversight
- Oversee planning, execution, and performance across all media channels
- Ensure that plan recommendations reflect the entire ecosystem of touchpoints (paid, earned, owned, shared), encompassing all consumer interactions.
- Maintain a strong understanding of platform capabilities, auction dynamics, measurement tools, and emerging opportunities.
- Guide channel specialists and buyers in building efficient campaigns, optimizing budgets, and implementing best practices.
- Ensure campaigns follow proper trafficking, QA, and tracking protocols (CAPIs, GA4, UTMs, pixels, etc.) via support from specialists or Digital Team.
Performance Management & Reporting
- Establish media performance reporting frameworks, insights cadences, and optimization processes to drive consistent performance across campaigns.
- Review campaign data regularly, identifying performance trends and opportunities for improvements.
- Present results, insights, and strategic recommendations to clients in a clear and digestible manner.
- Partner with the Digital Team on analytics, conversion tracking, and attribution requirements.
Team Leadership & Development
- Manage and mentor specialists across paid media and organic social.
- Build and evolve processes, best practices, templates, and QA standards to improve efficiency and quality.
- Oversee operational structure for the media function, including workflow optimization and resource planning.
- Lead agency-level education on media trends, platform changes, measurement shifts, and performance insights.
Client & Internal Partnership
- Build strong working relationships and collaborate closely with Account teams to manage timelines, campaign deliverables, and milestone planning, and ensure assets meet media requirements and reflect platform best practices.
- Closely collaborate with strategy team to craft broader communications planning deliverables
- Participate in new business pitches by developing strategic media plans, performance projections, and case studies.
Qualifications
- 7+ years of experience in paid media strategy, planning, and performance management across multiple channels.
- Deep knowledge of digital platforms (Meta, Google Ads, TikTok, programmatic DSPs priority – others a plus) and experience with traditional media.
- Strong experience overseeing multi-channel budgets, forecasting, pacing, and performance optimization.
- Proven ability to lead media strategy, present to clients confidently, and translate complex data into actionable insights.
- Demonstrated mentorship and leadership capabilities; experience managing teams or freelancers strongly preferred.
- Proficiency in attribution concepts, audience planning, and best-practice tracking implementation.
- Familiarity with organic social strategy and publishing workflows.
- Excellent organizational skills, attention to detail, and ability to manage multiple clients simultaneously.
- Proficiency in Google Suite; comfort with analytics dashboards, project management tools, and reporting platforms.
Strong curiosity and enthusiasm for evolving trends in media, measurement, and marketing technology.
