About the Role
At Wildfire, the Paid Media Manager is responsible for managing the planning, execution, and performance of cross-channel media campaigns, with a strong emphasis on digital media. This is a hands-on role for someone who is comfortable working directly within platforms, while also contributing to strategy, optimization, and performance-driven recommendations across accounts.
This role will own day-to-day paid media execution and performance across key platforms including Google Ads, Meta, TikTok, LinkedIn, and YouTube, while partnering closely with the Media Director and broader media team to ensure campaigns are aligned with overall client objectives.
In addition to digital media, this role will support select offline and OOH media planning initiatives, including coordination with external vendors and partners as needed.
We’re looking for someone who is passionate, analytically minded, highly organized, and confident in their ability to manage campaigns end-to-end while identifying opportunities to improve performance. This person should be comfortable working with data, troubleshooting tracking and performance issues, and bringing forward thoughtful recommendations based on insights.
Responsibilities
Media Planning & Execution
- Manage the planning, setup, and execution of paid media campaigns across digital platforms including Google Ads, Meta, TikTok, LinkedIn, and YouTube
- Build, launch, and optimize campaigns directly within platforms, including audience targeting, bid strategy, creative setup, and budget allocation
- Own day-to-day campaign performance, including pacing, delivery, and ongoing optimization to improve efficiency and scale results
- Develop and refine media plans in partnership with the Media Director, ensuring alignment with campaign goals, budgets, and timelines
- Manage campaign budgets, pacing, and billing accuracy across channels
- Coordinate campaign timelines, flighting, and creative asset requirements across internal teams
- Identify and implement optimization opportunities across targeting, creative, bidding, and channel mix
- Troubleshoot campaign issues as they arise, including delivery, tracking, or platform-related challenges
- Review campaigns and deliverables for accuracy, ensuring all details (budgets, targeting, creative, tracking) are set up correctly
- Support offline and OOH media planning initiatives as needed, including coordination with external vendors and partners
Performance Measurement & Reporting
- Own performance monitoring across paid media campaigns, including pacing, delivery, efficiency, and goal progress
- Analyze campaign performance across platforms including Google Ads, Meta, TikTok, LinkedIn, YouTube, GA4, and other reporting tools to identify trends, insights, risks, and opportunities
- Develop clear performance takeaways and recommended next steps based on campaign data, client goals, and media objectives
- Partner with the Media Director, account teams, and strategy teams to translate campaign performance into actionable recommendations
- Build and maintain client-ready reporting using tools such as Looker Studio, AgencyAnalytics, platform-native reports, and Google Workspace
- QA data across platforms and dashboards to ensure reporting accuracy, consistency, and clarity
- Use GA4 and GTM to validate conversion tracking, troubleshoot performance discrepancies, and support campaign measurement needs
- Identify tracking gaps, data inconsistencies, or platform issues and work with internal teams or vendors to resolve them
- Support the development of campaign recaps, performance narratives, and case study materials that highlight results, learnings, and opportunities
- Present reporting insights internally and support client-facing conversations as a subject matter expert when needed
Cross-Functional Collaboration & Growth
- Partner closely with the Media Director, account teams, creative teams, strategy teams, and other internal stakeholders to ensure campaigns are aligned, accurate, and moving forward
- Serve as the day-to-day paid media point person across assigned accounts, helping manage priorities, timelines, campaign needs, and next steps
- Translate media performance, platform needs, and campaign requirements clearly for internal teams
- Provide strategic input on media recommendations, testing opportunities, audience strategy, creative needs, and optimization priorities
- Work with creative and account teams to identify asset needs, provide performance-based creative feedback, and help guide future iterations
- Coordinate with external vendors and media partners as needed for offline, OOH, programmatic, or other specialized media initiatives
- Support new business and planning efforts as needed through research, media inputs, platform recommendations, and budget guidance
- Stay current on paid media platforms, measurement tools, industry trends, and emerging opportunities that could improve client performance
- Bring a proactive, solutions-oriented mindset to the team, helping identify issues, opportunities, and better ways to work
- Maintain strong organization across accounts, ensuring timelines, budgets, campaign details, and deliverables are tracked and communicated clearly
Qualifications
- 4+ years of hands-on experience in paid media, digital marketing, or advertising, preferably within an agency environment
- Strong working knowledge of and direct experience managing campaigns across Google Ads and Meta (required), with experience in TikTok, LinkedIn, and YouTube
- Proven ability to build, manage, and optimize campaigns within platforms, including audience strategy, bidding, budgeting, and creative execution
- Strong understanding of campaign strategy, with the ability to connect performance back to broader business and marketing objectives
- Working knowledge of GA4 and Google Tag Manager, including the ability to QA tracking, troubleshoot conversion issues, and validate campaign measurement
- Experience building and maintaining reporting dashboards using tools such as Looker Studio, AgencyAnalytics, or similar
- Familiarity with offline and OOH media planning and vendor coordination is preferred
- Experience with programmatic, native, or other advanced digital channels is a plus
- Strong analytical skills with the ability to interpret data, identify trends, and develop actionable recommendations
- Outstanding organizational skills with the ability to manage multiple campaigns, deadlines, and priorities simultaneously
- High attention to detail and a strong standard for quality and accuracy across all deliverables
- Strong communication skills with the ability to clearly articulate media strategy, performance, and recommendations to internal teams
- Ability to work independently while also collaborating effectively across teams
- Agency experience strongly preferred
- Proficiency in Google Workspace (Sheets, Slides, Docs)
- Curious, proactive, and motivated to continuously learn and improve within the media and marketing space
