Job Summary
The Website & Digital Marketing Services Salesperson is primarily responsible for identifying, pursuing, and closing sales opportunities for website design and build services, and secondarily upselling bolt on digital marketing services including SEO Management services, Paid Digital Media services, Paid and Organic Social Media services and Content Writing services. This role involves understanding client needs, presenting tailored solutions, and guiding clients through the sales process. The ideal candidate will have a strong understanding of all of the digital marketing services listed above, excellent sales and communication skills, and a proven track record of achieving sales targets.
Key Responsibilities
- Lead Generation and Prospecting:
- Actively seek out new potential clients through networking, cold-calling, online research and other lead generation tactics.
- Attend industry events and conferences to build relationships and identify opportunities.
- Client Needs Assessment:
- Conduct thorough consultations with potential clients to understand their business goals, target audience, and digital marketing requirements.
- Analyze any existing websites and identify areas for improvement.
- Explore opportunities for bolt on digital marketing services (SEO, Paid Digital, Organic and Paid Social Media)
- Solution Presentation:
- Develop and deliver compelling sales presentations that highlight the benefits of our website design and build and bolt on digital marketing services.
- Tailor proposals to meet the specific needs and budget of each client.
- Sales Closing:
- Negotiate contracts and close deals.
- Ensure a smooth transition of clients to the design and build team and where appropriate the bolt on digital marketing services team.
- Relationship Management:
- Maintain strong relationships with existing clients and seek opportunities for upselling and cross-selling.
- Provide excellent customer service and address any client concerns.
- Sales Target Achievement:
- Consistently meet or exceed sales targets and revenue goals.
- Market Knowledge:
- Stay up-to-date on industry trends, competitor offerings, and emerging technologies in website design and development.
Qualifications
- Proven Sales Experience:
- Minimum of 2 years of experience in sales, preferably in the technology or digital marketing industry.
- Demonstrated ability to meet and exceed sales targets.
- Knowledge of Website Design and Development:
- Understanding of website design principles, user experience, and content management systems.
- Familiarity with different web development technologies and platforms.
- Familiarity with bolt on digital marketing services.
- Excellent Communication and Interpersonal Skills:
- Ability to build rapport with clients and have excellent verbal and written communication skills, with the ability to articulate technical concepts clearly and persuasively.
- Negotiation Skills:
- Proven negotiation skills, with the ability to close deals effectively.
- Self-Motivation and Drive:
- Ability to work independently and take initiative.
- Strong desire to succeed and achieve sales goals.
- Problem-Solving Skills:
- Ability to identify and resolve client challenges and objections.
- Time Management:
- Ability to manage multiple sales opportunities simultaneously and prioritize tasks effectively.
- Education:
- Bachelor’s degree in business, marketing, or a related field preferred.
Additional Skills
- Digital Marketing Knowledge:
- Understanding of SEO, PPC, and social media marketing.
- Experience with CRM software:
- Proficiency in using the Hubspot customer relationship management (CRM) tool to track leads and manage sales pipelines.
- Project Management Skills:
- Ability to coordinate with design and build and bolt on digital marketing services teams.
- Technical Aptitude:
- Ability to learn new technologies and software quickly.
Compensation and Benefits
- Competitive base salary plus commission structure
- Health, dental, and vision insurance
- 401(k) retirement plan
- Paid time off and holidays
- Professional development opportunities
Please note that this job description is not exhaustive and may be subject to change.
