News & Insights

In the fast-paced digital world, simply existing online isn’t enough anymore. You need to be seen, you need to be heard, and you need to connect. And right now, the biggest fire burning through the search engine landscape is Google’s AI Overviews. Forget everything you thought you knew about the top of the search results […]

We’ve always believed there’s a better way—to create, to collaborate, to build something lasting. Our new sizzle reel is more than a highlight reel; it’s a reflection of that belief in action. Every frame is a nod to the work we’re proud of, the partnerships we’ve built, and the community of thinkers and doers we’re […]

We are proud to be named a Top Naming Agency on DesignRush.

Have you ever visited a website on your phone and found it so difficult to navigate that you had to open the website on a laptop or desktop computer instead? Have you tried to read a how-to article while performing a task and gotten frustrated by the lack of a well-structured readable list to follow? […]

We asked our interns to reflect on how their experiences since 2020 had prepared them to enter the marketing industry in a post-pandemic world. Toilet paper shortages, isolation, endless scrolling, and on top of it all, high school. The changes brought by COVID-19 for students, teachers, and, let’s be honest, the average employee, has led […]

Jul. 12, 2024, WINSTON-SALEM, NC – Wildfire, an award-winning marketing communications, advertising, and design agency with offices in Winston-Salem, NC, and Richmond, VA, announced that it has been chosen as the agency of record by Green Mountain Gringo®, the salsa and tortilla strip brand owned by Winston-Salem-based Garner Foods®. The rebranding officially began on June […]

What is brand strategy? A succinct definition of the word strategy, as articulated by Mark Pollard of Sweathead fame, is simply “an informed opinion on how to win.” Unless you are a world-class athlete (and probably not even then), you wouldn’t dream of competing and hoping to emerge victorious without a coach. Unless you are […]

A brand is only as strong as the foundation. Invest in the brand planning process for a solid foundation that will support you for years to come.