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Our Process

We don’t just make campaigns for brands at Wildfire—we ignite them. Our approach is thoughtfully inspired, where every idea is kindled with strategy and creativity and then fanned into a blazing success. We believe that it takes more than just a spark to stand out in today’s market; it takes a wildfire approach, so it spreads rapidly, leaving a lasting impression that burns bright in the minds of your audience.

01

Gather Kindling

Gather Kindling

We start by asking questions. Lots of questions. We learn everything we can about your business, your brand, and your audience, stopping just short of stalker status.

02

Add Fuel

Add Fuel

We cut through the noise to identify the right problem. With a lot of caffeine and carbs, we craft a thoughtful strategy and ideate innovative solutions to meet the challenge.

03

Ignite the Fire

Ignite the Fire

Time to roll up our sleeves and bring the ideas to light. Our skilled firestarters get to work creating impactful experiences for your consumer and let you relax.

04

Fan the Flames

Fan the Flames

Personal time powers professional growth. We believe a well-rounded life outside the office leads to more innovative and impactful work within it. That’s why we value our team’s time away from the agency so they can do their best without fear of burning out.

News and Insights

Introducing Our New Sizzle Reel — A Better Way, In Motion

We’ve always believed there’s a better wayto create, to collaborate, to build something lasting. Our new sizzle reel is more than a highlight reel; it’s a reflection of that belief in action. Every frame is a nod to the work we’re proud of, the partnerships we’ve built, and the community of thinkers and doers we’re […]

Wildfire has been recognized as a Top Digital Marketing Companies in the USA on DesignRush

We are proud to be named a Top Naming Agency on DesignRush.

Struggling to meet WCAG web accessibility standards? What to know and how to implement it

Have you ever visited a website on your phone and found it so difficult to navigate that you had to open the website on a laptop or desktop computer instead? Have you tried to read a howto article while performing a task and gotten frustrated by the lack of a wellstructured readable list to follow? […]

Wildfire chosen as agency of record for Green Mountain Gringo® Salsa and Tortilla Strips

Jul. 12, 2024, WINSTONSALEM, NC – Wildfire, an awardwinning marketing communications, advertising, and design agency with offices in WinstonSalem, NC, and Richmond, VA, announced that it has been chosen as the agency of record by Green Mountain Gringo®, the salsa and tortilla strip brand owned by WinstonSalembased Garner Foods®. The rebranding officially began on June […]

The Art and Science of Branding

What is brand strategy? A succinct definition of the word strategy, as articulated by Mark Pollard of Sweathead fame, is simply “an informed opinion on how to win.” Unless you are a worldclass athlete (and probably not even then), you wouldn’t dream of competing and hoping to emerge victorious without a coach. Unless you are […]

Brand Planning: the Importance of a Firm Foundation

A brand is only as strong as the foundation. Invest in the brand planning process for a solid foundation that will support you for years to come.