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Project Overview
Leveraging Student Success to Drive Enrollment
Despite being one of the most accredited community colleges in the nation, the organization was struggling to raise awareness and establish themselves as a credible higher-education option—not just as a last resort. To achieve this objective, Wildfire created an external-facing campaign (“Let’s Do This”) that highlighted the overall benefits of Forsyth Tech as a means to each student’s individual path to success. As a result of the campaign, technical program enrollment goals not only were met, but created previously unheard-of waiting lists.
Campaign Components
- Consumer/student and stakeholder research
- Brand positioning
- Campaign development & execution
- Strategic 3-year marketing plan
- Media planning & buying: TV, radio, PPC, SEM, OOH, paid social media (Facebook, Instagram, and YouTube)
- Sponsorship marketing
- Internal communications
- Staff & faculty training
- Data analytics & insights
Our campaign has reached over 600k+ people via digital platforms alone, with over 4 million impressions. Our SEM & display campaigns have consistently achieved click through rates that are 2-3 times the education industry average, and our most recent paid social campaign achieved 3 times return on their ad spend.
