Forsyth Tech: Let’s Do This
Discover Your Best Success
Forsyth Technical Community College in Winston-Salem, NC offers affordable associate’s degree programs, early college, and workforce development programs in order to meet the vocational needs of the communities they serve.
The Challenge
Despite being one of the most accredited community colleges in the nation, they were struggling to raise awareness and establish themselves as a credible higher-education option—and not a last resort—for a pathway to a better life.
What We Did
- Consumer Research
- Brand Positioning
- Concept Development
- Marketing Planning
- Media Planning and Buying
- Print Design
- Digital Design
- Broadcast & Video
- Pay-per-Click Advertising
- Search Engine Marketing
- Data Analytics & Insights
- Sponsorship Marketing
The Solution
A campaign that highlights the overall benefits of Forsyth Tech, and illustrates that there is not just one path to your best success.
Our campaign has reached over 600k+ people via digital platforms alone, with over 4 million impressions. Our SEM & display campaigns have consistently achieved click through rates that are 2-3 times the education industry average, and our most recent paid social campaign achieved 3 times return on their ad spend.
