Wildfire paid media specialists don’t just chase clicks; we engineer strategic funnels that drive conversions. Graylyn Estate, an executive conference center renowned for its 85 luxurious guest rooms and distinctive event spaces, sought to amplify its reach and secure more high-value corporate event bookings. Our holistic approach combined precision-targeted Google Search campaigns with broad-reaching Performance Max, alongside optimized landing page experiences and robust lead tracking. This strategy enabled Graylyn to attract, engage, and convert qualified decision-makers, ultimately securing more profitable bookings. Our meticulous performance tracking, strategic bid management, and enhanced user journeys delivered not just more leads, but significantly better ones.

To firmly position Graylyn Estate as the premier East Coast venue for corporate events, Wildfire deployed a dual-pronged strategy leveraging Google Performance Max for expansive reach and targeted Search campaigns for high-intent capture. We meticulously honed in on key decision-makers using audience targeting and ad copy—meeting planners, HR executives, and executive assistants—who directly influence off-site meetings and retreats. Our objective was clear: attract event planners actively searching for venues and convert that interest into high-value leads and bookings. We precisely tailored the media mix to emphasize high-intent moments and strategically targeted markets like North Carolina, Georgia, and Michigan, where our data indicated elevated conversion rates. This data-driven approach, combined with continuous bid management and optimized landing experiences, ensured the campaign delivered not only an increase in leads but a significant improvement in their quality.