01
Challenge
Built for Speed
Over a 4-year journey North State Communications, now rebranded as Lumos, evolved from a local company to a regional enterprise that markets a superior fiber internet product. During this entire time frame Wildfire was retained as their interactive and strategic partner rebuilding and evolving 2 websites (due to merger & acquisition).
NorthState’s website was on an aging platform with limited CMS capability. They could not promote their products and services in a timely fashion, and the site had limited functionality to process orders and service changes online. The merger/acquisition was due in part to the NorthState website capability with full eCommerce giving them a leg up on other “local” providers. An enterprise level website was needed due to merger and acquisition/brand consolidation that had sophisticated back-end processes to support new customers in diverse regional markets and legacy customers until conversion.
02
Strategy
Modernizing a Large Tech Company
A fully integrated consumer website was launched with Lumos rebranding that interfaces with multiple OSS and BSS platforms to support end to end eCommerce transactions in multiple markets. These advanced capabilities are generally only seen in very large-scale ISPs. The new Lumos website will serve as a jumping off point for further expansion in new markets.
Website Design
Launched a scalable, enterprise-level website with the Lumos rebranding and designed it to support new and legacy customers across diverse markets while integrating with OSS/BSS platforms for seamless end-to-end eCommerce.
Buy Flow
Streamlined the purchasing process and optimized the design to improve user completion rates.
Rate Card
Rate card design prioritizes flexibility and adaptability to seamlessly support multiple markets while enhancing usability for teams and end-users.
Plan Finder Tool
Designed and developed a tool to help users find the right Fiber plan for their needs, assisting in moving customers from the consideration stage to purchase intent.
Mobile First
Streamlining the user experience to cater to mobile users
03
Results
Igniting Growth, Empowering Success.
Since partnering with Wildfire, our website users have increased by 70%, successful address checks have surged by 357%, and eCommerce transactions have risen by 275%. The 2020 merger brought the challenge of combining the Virginia and North Carolina customer bases and rebranding as Lumos Networks. By 2023, the Lumos brand was fully crystallized with a website that supports the newly developed back-end and operational business support system.
70%
Increase in users
357%
Increase in Successful Address Checks
275%
Increase in eCommerce Transactions
Credits
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developerrr
Jane Doe
