Digital Advertising

Sarah leads Wildfire’s media team. With more than 16 years of experience in the digital space, she witnessed the advent of the social media era, helping large and small brands evolve and adapt to reach consumers wherever they may be – online and off. Sarah’s expertise spans paid and organic media, digital strategy, communications planning, content strategy, online reputation management, and analytics. She has worked extensively in healthcare and nonprofit industries, and consulted with retail and dining outlets, performing arts companies, industry associations, and more. She also taught Social Media Strategies as an adjunct professor at Appalachian State University in her hometown of Boone, NC.

Kayaking the New River, gardening, and baking are some of the leisure activities Sarah enjoys with her husband, three grown children, and friends. Ask her about French macarons or backyard chickens!

With over 10 years of marketing experience, Senneca Ames is a seasoned Social Media Strategist who champions the idea of progress not perfection. This philosophy allows her to focus on driving results, fostering creativity, and helping clients continuously grow their digital presence.

Her greatest inspiration comes from her three sons—Lyric, Lenox, and Locke—affectionately known as her “L Crew.” They are at the heart of her drive to create a life she’s proud of for herself and her family.

A true believer in love stories and big dreams, Senneca’s personal anthem is Born to Fly by Sara Evans—a song that captures her fearless spirit and passion for embracing life’s adventures.When she’s not developing winning social media strategies, she’s most in her element with a happy hour drink in hand, surrounded by friends, laughter, and the kind of conversations that last long after the glasses are empty.

Daniel serves as a Media and Brand Specialist at Wildfire, working cross-functionally between the strategy and media practices to further integrate these two critical agency functions. With over three years of experience in brand and strategy, Daniel has consistently delivered creative solutions across diverse client projects. He honed his analytical and creative skills through an undergraduate background in Biology and Studio Art, later earning an M.S. in Management and an MBA from Wake Forest University, where he also completed a Digital Marketing and Analytics Certificate from the School of Professional Studies.