Dec. 8, 2023 – WINSTON-SALEM, NC – Each year since 2019, Wildfire has devoted an entire day to consulting and creating content for a local nonprofit organization in an annual event we’ve dubbed Pyropalooza. This year, Wildfire’s annual Pyropalooza nonprofit du jour was H.O.P.E. of Winston-Salem, an organization dedicated to bringing healthy food and health education to local children and families in Winston-Salem, NC.
The Goal
Ultimately, H.O.P.E. seeks to get people involved, attracting both donors and volunteers. People have so many worthwhile nonprofit organizations to choose from, so setting H.O.P.E. apart and capturing attention was imperative when it came to asking for support.
The Ask
When we asked H.O.P.E. what would make the most difference for them, they asked for print materials, a social media strategy and graphics, and an email newsletter template. Our Pyropalooza Committee took this information and worked on the following deliverables:
Immersion Session & Master Brief
We spent about an hour with the executive director, Scott Best, asking questions, getting to know the ins and outs of H.O.P.E., and getting our team excited for a day of giving back.
Website Enhancements:
Website audit report
SEO audit of the website & social media compatibility
Accessibility and site security improvements
Brand and Communication Strategy
Ensurement of brand consistency
Social Media Playbook
Donor Acquisition and Retention Communication Plan
CRM Strategy for volunteers and donors
Poster designs for schools and community centers
Event leave behind (trifold, bookmark or other format)
Appeal/donor planned giving letter template
Newsletter Assets
General Newsletter/Email Template
Event Newsletter/Email Template
It was a pleasure to learn more about HOPE and their impact on the community, and in turn contribute with my agency skills. Creating content that is easy to understand and stands out helps to engage more people in the mission. It’s rewarding to know that our work is making a difference.
Christine Zimmerman, Senior Graphic Designer
The Creative Work
We created a series of both physical and digital creative assets for the H.O.P.E. team to use moving forward. This includes stickers, coloring pages for local restaurants, tote bags, grocery list magnet pads, social media templates/headers, and an email newsletter template.
Click to enlarge
Our Takeaway
Working with H.O.P.E, was a reminder that although it doesn’t always feel like it, food insecurity is in our backyards. We encourage you to donate your spare time or money to H.O.P.E. According to the United States Department of Agriculture, in 2022, 44.2 million people lived in food-insecure households. 7.3 million children lived in food-insecure households in which children, along with adults, were food insecure, and 783,000 children (1.1 percent of the Nation’s children) lived in households in which one or more children experienced very low food security.
Every moment and penny counts and contributes to the fight against food insecurity.
It was an honor to partner with HOPE and to be able to contribute to such a worthy cause. I loved getting to be a small part of this local org’s intentionality to bless our neighbors in tangible, community building, life-giving ways. I was deeply impacted by our time sitting with Scott to hear about both the need and the opportunity of serving our neighbors, as well as the exciting vision for the growth of HOPE in both reach and sustainability.
Luke Morales, Digital Strategist
Who will be chosen for Wildfire’s annual Pyropalooza in 2024? Stay tuned on Facebook, Instagram, and LinkedIn for the announcement of applications next fall.
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