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The Challenge

Despite being one of the most accredited community colleges in the nation, they were struggling to raise awareness and establish themselves as a credible higher-education option—and not a last resort—for a pathway to a better life.

What We Did

  • Consumer Research
  • Brand Positioning
  • Concept Development
  • Marketing Planning
  • Media Planning and Buying
  • Print Design
  • Digital Design
  • Broadcast & Video
  • Pay-per-Click Advertising
  • Search Engine Marketing
  • Data Analytics & Insights
  • Sponsorship Marketing

The Solution

A campaign that highlights the overall benefits of Forsyth Tech, and illustrates that there is not just one path to your best success.

Our campaign has reached over 600k+ people via digital platforms alone, with over 4 million impressions. Our SEM & display campaigns have consistently achieved click through rates that are 2-3 times the education industry average, and our most recent paid social campaign achieved 3 times return on their ad spend.

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