Communicate Compassion, Educate & Inform

Wildfire began by implementing a strategy that included posting more real-world stories, spotlights, and events to highlight the quality of the compassionate care that Trellis provides. We also introduced fresh content ideas to reduce repetition of posts, which had been resulting in ad fatigue.

We worked with the Trellis team to bring this strategy to life through ongoing organic social media support, including development of monthly content calendars, copywriting, publishing, and reporting. Trellis helps people deal with the challenges of aging and grief every day. Wildfire helps Trellis show their compassionate response every day, as well.

Campaign Components

• Content Creation, Planning, and Development
• Publishing, Platform Management, and Community Management
• Monthly Reporting and Analysis

Trellis Organic Social Media

Helping the community come to know and trust Trellis

Trellis Organic Social Media

Presenting a unified identity across the web