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Search Engine Optimization

Wellness Pet

Content That Connects: How Wildfire Amplifies Your Blog’s Impact with SEO

Wellness Pet Food sought to enhance their online presence, drive more traffic to their blog, and improve their overall online visibility. Since becoming their SEO partner, we’ve boosted their online presence, driving a substantial increase in keywords ranking on page 1. Their blog content now shines in over 2.21K AI overviews—those coveted summaries at the top of search results that capture user attention and drive traffic. With a considerable portion of their website traffic now stemming from organic search, Wellness Pet Food is reaping the rewards of our SEO expertise, experiencing continuous growth in engagement and website interactions.

wellness pet food site on computer and phone

Best Dog Food

Results

How we increased traffic to their blog post

We understand the power of high quality content. Our content marketing services include blog creation and optimization, leveraging AI-powered SEO tools to ensure your content resonates with both search engines and users. By strategically optimizing Wellness Pet Food’s blog posts for AI overviews, we unlocked a new level of visibility for their brand. These concise summaries at the top of search results acted as a powerful magnet, drawing users in and showcasing Wellness Pet Food’s expertise. 


Why are AI overviews so valuable? They position your brand as a trusted authority, offering a concise preview of your expertise and enticing users to click through and learn more. This translates to increased brand awareness, higher click-through rates, and ultimately, more engaged customers. 

This targeted approach fueled a 40% increase in keywords ranking on page 1, driving a surge in organic traffic that now accounts for 67% of their overall website traffic. The enhanced visibility led to continuous growth in engagement rate and website interactions, demonstrating the tangible impact of blog creation and optimizing content for AI overviews.

GIF showing an increase in user traffic due to SEO changes
GIF showing an increase in user traffic due to SEO changes
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Insights

How creating blogs and optimizing your current blogs can drive traffic

90% of businesses report utilizing blogs in their marketing strategies, and for good reason. Blogs are your website’s secret weapon for attracting and engaging your target audience. Think of them as a magnet for organic traffic, drawing in potential customers who are actively searching for information, solutions, or inspiration. By consistently creating high quality, relevant blog posts, you’re not only providing valuable content but also boosting your website’s SEO performance. This leads to improved rankings, increased visibility in search results, and ultimately, a surge in organic traffic.