01
Challenge
Develop personal connection with current and prospective members
The financial services category represents an interesting contradiction. It’s an extremely personal topic for the individual, and yet (oftentimes) an extremely impersonal and corporate experience from a service and transaction perspective. Truliant approached Wildfire with a desire to leverage their digital and social media channels to greater effect with the goal that more people would trust Truliant for their very personal financial needs.
02
Solution
Integrate Organic and Paid Social
Wildfire began building a cohesive media strategy by creating a custom Social Media Playbook, including audience and channel strategy, content pillars, visual standards, paid social support, community management guidelines, and KPIs.
We then brought the strategy to life with ongoing execution including monthly content calendars, visual creative development, copywriting, publishing, community management, and reporting.
Truliant’s brand engages the community every day in their branches – Wildfire helped them do the same online.
Campaign Components
- Social Media Playbook
- Community Management Guidelines
- Content Creation, Planning, and Development
- Publishing, Platform Management, and Community Management
- Monthly Reporting and Analysis
- Employee Social Media Training
Truliant Logo Before
Evolved Truliant’s logo without losing brand recognition.
Truliant Logo Update
We enhanced legibility and timelessness by closing tracking, unifying fonts, and simplifying the sunburst in the mark.
Organic Social Media
Highlighting Truliant’s people and community involvement
03
Strategy
Reach Specific Target
Markets
Wildfire crafted campaigns for two unique purposes for the Truliant team. Our paid media plans set out the right channels, audience targeting, creative, and budget allocations to achieve Truliants goals for each. We launched the campaigns and continued to optimize.
Moneyburst
Educating consumers with helpful video content.
Hispanic Community Outreach
Reflecting the community in which we live and work
Hispanic Community Outreach
Inviting Spanish speakers into our business
04
Results
Exponential Engagement Growth
Through social media, Wildfire helped Truliant achieve unprecedented follower growth and engagement on Facebook, Instagram, and LinkedIn.
- 42% increase in total followers across all channels
- 40% increase in LinkedIn engagement rate
- 3x increase in engagments
224%
Increase in Meta social channel engagements
11x
Increase in post link clicks
7x
Increase in impressions
Testimonial
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
“Lorem ipsum dolor sit amet consectetur. Sed morbi maecenas risus turpis vitae facilisis. Tristique consectetur eu netus mattis sollicitudin ultrices sit risus. Massa sociis montes aliquam eget sagittis felis. Proin pharetra facilisis vitae et lacus felis diam.”
Insert Name
INSERT PERSON’S ROLE
Credits
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
Creative Director
Jane Doe
Brand Lead
Jane Doe
Designer
Jane Doe
Developer
Jane Doe
