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Project Overview
Open Source on the Open Road
Wildfire collaborated with Red Hat to develop a branded experience–The Red Hat Mobile Portfolio Center. A self-contained, 18-wheel semi-truck that created excitement, piqued the curiosity of those who saw it on tour, and drove sales of Red Hat’s portfolio of products. The Red Hat Mobile Portfolio Center made 118 stops in their North America tour and exceeded their initial sales goal by 320%.
We created a branded experience by designing both the exterior and interior of the truck.
The Red Hat Mobile Portfolio Center made 118 stops in their North America tour. The truck began touring in May 2018, and exceeded their initial sales goal by 320%.
