01
Project Overview
Setting apart in a sea of options
The YMCA had found strategies to retain members. Getting new ones was the challenge. With all of the gym options from mega gyms to boutique trainers, they needed to set themselves apart as the best option for a place to fulfill all your fitness needs.
Campaign Components
- Vehicle sourcing
- Design and production
- Promotion planning
- Mobile tour planning
- Mobile tour management
- Mobile tour execution
- Collateral design
- Staffing
- Consumer entertainment management
02
Solution
Yet another reason to join
Highlight the things other gyms simply didn’t have (indoor pools, cycling classes, multiple strength training options) in a quirky, catch your attention way.
Campaign Components
- Indoor swimming
- Studio cycling
- Strength training
