Wake Forest Athletics

Challenge:
A rough previous season led to very low attendance. Wake challenged us to get fans excited about Wake Forest Basketball again.

Thinking:
Make fans a member of the team, let them know about the new changes for the season, and give them a reason to show up to games.

Solution:
Reconnect supporters to the program by announcing the new changes through a life-sized jersey with their name on the back. Encourage people to get to the game before tip-off by providing limited edition collectables to the first fans in the door. Highlight Wake Forest’s rich tradition and heritage.

Results:
11% increase in average attendance from previous season. 55% increase in average student attendance.