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Project Overview
Adopt a Pet, Rescue Yourself.
AARF was experiencing record low traffic at adoption fairs and an influx of animals being brought into the shelter. Wildfire’s challenge was to increase the adoption rate of shelter dogs and cats.
Adopting a pet is a life-changing and enriching experience. Research shows that owning a pet has many positive psychological and physical health benefits. Rescue animals know you’ve saved their lives and typically treat their rescuers with lifelong loyalty and affection.
Campaign Components
- Consumer research
- Brand strategy
- Print campaign that juxtaposes activities normally done by our pets assimilating people as the “pet” through eye-catching creative
- Collateral
- Fundraising support materials
