Coca Cola: Far Coast
Taste. Well Traveled.
Far Coast is a Canadian-based brand of freshly brewed coffees, teas and cocoas and was The Coca-Cola Company’s first entry into the category.
The Challenge
Evolve the Far Coast specialty brewed coffee brand to give it a more premium look and feel.
What We Did
- Brand Positioning
- Logo Design
- Point of Sale
- Packaging Design
The Solution
After exploring the geographic origins of the coffee bean, we leveraged cultural traditions from around the world in order to deliver a superior coffee experience, while connecting to consumers on an emotional level.
Far Coast saw a 50% increase in revenue per customer after the installation of the new look.
