Coca Cola: Far Coast
Taste. Well Traveled.
Far Coast is a Canadian-based brand of freshly brewed coffees, teas and cocoas and was The Coca-Cola Company’s first entry into the category.
The Challenge
Evolve the Far Coast specialty brewed coffee brand to give it a more premium look and feel.
What We Did
- Brand Positioning
- Logo Design
- Point of Sale
- Packaging Design
![Far Coast Logo](https://wildfireideas.com/wp-content/uploads/2020/01/FarCoastLogo@2x-1024x475.png)
The Solution
After exploring the geographic origins of the coffee bean, we leveraged cultural traditions from around the world in order to deliver a superior coffee experience, while connecting to consumers on an emotional level.
![Far Coast Coffee Cups](https://wildfireideas.com/wp-content/uploads/2020/01/FarCoast3@2x-1024x587.png)
Far Coast saw a 50% increase in revenue per customer after the installation of the new look.
![Far Coast Tea Packaging](https://wildfireideas.com/wp-content/uploads/2020/01/FarCoast5@2x-1024x451.png)
![Far Coast Hot Cocoa Box](https://wildfireideas.com/wp-content/uploads/2020/01/FarCoast1@2x-1024x931.png)
![Far Coast Hot Cocoa Pack](https://wildfireideas.com/wp-content/uploads/2020/01/FarCoast2@2x-1024x931.png)
![Far Coast Tea Bag Detail](https://wildfireideas.com/wp-content/uploads/2020/01/FarCoast6@2x-1024x931.png)
![Far Coast Tea Cup Detail](https://wildfireideas.com/wp-content/uploads/2020/01/FarCoast4@2x-1024x931.png)